Category: Technology

Design Thinking Requires All of Us.

Design Thinking Requires All of Us. Design Thinking video call

Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 pandemic will have lasting impacts on our society. Companies are adapting, innovating, re-thinking processes and integrating a more human-centered focus in products, experiences, and in their communication. I recently attended a virtual design conference, where […]

Amphenol Custom Cable: Making the Complex Clear

Amphenol Custom Cable: Making the Complex Clear custom cable website

Amphenol Custom Cable, a cable provider from concept to connection, future-proofs companies defining the future. Schifino Lee was tapped to help Custom Cable redefine how they present themselves by crafting their brand story in a modern, approachable way. Our teams worked side-by-side to bring their vision to life.  First, our teams had a deep discovery session with the client. Then, we visited Custom Cable’s production facility to best understand their business from the inside out. From there, we focused on […]

Colwill Engineering: A Brand Refresh Built to Succeed

Colwill Engineering: A Brand Refresh Built to Succeed

Last year, our friends at Colwill Engineering reached out to us to help them build a stronger brand for their business. We were asked to tell the full story and value of having all design/build services within one cohesive company. And, they asked us to develop a mobile-first, best-in-class website. (So, we got to work.)  As we always do, branding begins with a Discovery process […]

Fact: referrals are the #1 source for quality lead generation.

Fact: referrals are the #1 source for quality lead generation. Tapp 360 is a cloud-based software created by Schifino Lee to generate referrals and lead generation.

There’s an old saying in advertising: we buy what we know and we don’t know much. So, what’s the best way to educate consumers about your product? We’d like to say its advertising, but in truth nothing beats the good old-fashioned personal referral. The personal referral reigns supreme because of the trust factor. People listen […]

Facebook Pixel: Digital Marketing’s Holy Grail

Facebook Pixel: Digital Marketing’s Holy Grail How to use the Facebook Pixel to measure ROI

Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]

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