By David Stob, Media Director In our continuing series of understanding the changes in media usage and measurement, we are looking at TV viewing and consumption habits. Inevitably, your TV viewing habits changed over the course of the past 12 months; if you are like most people, you watched a lot more TV. Most of […]
Category: Technology
Enter the Zoom culture
Branded background effects can make the most out of your virtual meetings By Ben Lee, Principal We can all agree that 2020 was a dull year. But there was at least one bright spot. With many of us working remotely for the first time, live digital communications were accelerated at least 5 years into the […]
What exactly is an IDFA and why is it relevant to marketers?
By David Stob, Media Director IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to target and measure the effectiveness of advertising on a user level across mobile devices. Think of it like the mobile world’s version of a third-party cookie. As it stands, a user has to opt-out of […]
Design Thinking Requires All of Us.
Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 pandemic will have lasting impacts on our society. Companies are adapting, innovating, re-thinking processes and integrating a more human-centered focus in products, experiences, and in their communication. I recently attended a virtual design conference, where […]
Amphenol Custom Cable: Making the Complex Clear
Amphenol Custom Cable, a cable provider from concept to connection, future-proofs companies defining the future. Schifino Lee was tapped to help Custom Cable redefine how they present themselves by crafting their brand story in a modern, approachable way. Our teams worked side-by-side to bring their vision to life. First, our teams had a deep discovery session with the client. Then, we visited Custom Cable’s production facility to best understand their business from the inside out. From there, we focused on […]
