Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over time, social platforms have evolved and are becoming more sophisticated. Brands aren’t going to accept “reach” as a quality metric anymore and Facebook has taken notice. Enter the Facebook Pixel. It’s a simple piece of […]
Category: Technology
Mobile-first tell all with designer Matt K
The secrets to creating a mobile-first, responsive website An interview with Matt Kannenberg, ACD Schifino Lee. We’re sitting in a dimly lit corner office, post-its randomly stuck around his desk with illegible scribbles. A photo strip is tacked to the wall of his beloved wife and son, Vernie. He wears a crinkled black T-shirt with 2-day stubble, […]
Synapse Summit Surmounts Projections
A strategically executed campaign attracts Florida’s innovation community When Synapse came to Schifino Lee for help building awareness and interest in their annual two-day innovation event, the bar was already set pretty high. With 400 speakers lined up and 111 breakout sessions planned, they not only needed to attract dozens more exhibitor organizations and thousands […]
Is Your Website Worthy of Your Brand?
4 Web Design and Development Tips to Convert More Online Visitors Your website has less than a second to make an impression on visitors. That first glance can help convert someone into a customer, or bore them into hitting their browser’s “Back” button. The way your site looks determines how people interact with it—but in […]
Brands that #RefuseToLose
Recently, a potential client was sharing his background and mentioned that while he had studied advertising in college he knew that to support his family he needed to take a real job—not settle for some typical fly-by-night advertising agency. Mind you, he was talking about different times, so as the co-founder of my own agency, […]
