Category: Technology

New Technologies – Tracking Retail Foot Traffic

New Technologies – Tracking Retail Foot Traffic

Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the fact that 77% of the US population has a smartphone, it is becoming easier to determine how many customers are actually visiting a store after they are exposed to an advertisement. Digital vendors are using […]

Schifino Lee Wins a W3 Award!

Schifino Lee Wins a W3 Award!

  This was a pretty sweet win for us at Schifino Lee. Not only was it an awesome site, but it was our own. The W3 Awards, judged by the Academy of Interactive and Visual Arts, only recognizes greatness as it exists on the internet. Websites are judged on their “creativity, usability, navigation, functionality, visual design, […]

Mobilegeddon is Coming April 21. Is your site prepared?

As mobile phones increasingly replace laptops and desktops as the go-to device for internet access, search companies like Google are taking notice. In fact, Google has announced that they are updating their search algorithm with an emphasis on mobile-friendliness. On April 21, “Mobilegeddon” will hit companies as that new algorithm is initiated. Websites that are […]

Joanna Lord at GIF: Community Over Everything

Last week I had an opportunity to attend a portion of the Gasparilla Interactive Festival. As I listened to Joanna Lord speak about her passions and the growth of her business, it really sparked something in me; Business shouldn’t  just be about products and revenue, but it should also have a large emphasis on community. If […]

Our Biggest Night Ever at the Tampa Bay American Advertising Awards

Last Thursday night the Schifino Lee team attended the American Advertising Awards Gala (they’ll always be the ADDYs to us) at Port Tampa Bay. We won big, coming home with 13 awards including 7 Golds and 2 “Best of the Bay” trophies. Here’s a list of everything we won: Best of the Bay, Gold, and […]

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