Advertisers/Agencies are licking their chops to reach potential customers via video on the most intimate form of media. Cellphone Networks are gearing up to handle the bandwidth and the amount of mobile video users that will hit nearly 24 million in 2010.
Much like TV, different content is going to be viewed depending on the demographic. The product or service is going to be key in the targeting process. Verizon’s V-Cast and Flow TV are leading the way for aggregating video content with many of the top providers.
For one of our clients Schfino Lee targets young, active males through ESPN Mobile where we found the click-to-call feature a valuable response tool.