This past year, Schifino Lee has been working our marketing magic for Tampa Maid Foods, the leading provider of innovative and value-added food products in North America.
To promote their top-quality land and sea creations, we needed to show B2B customers why serving up high quality, premade products is the easiest avenue to creating irresistible, unique menu items that bring ease and innovation to every kitchen. Our integrated outreach plan utilizes digital and social platforms, email marketing and white papers, among other content-driven tactics to position their premade products as delicious, professional-grade, versatile, and easy to prepare.
To express that Tampa Maid’s top-grade products can give a creative twist to every menu, we crafted the central idea, “Look What New Can Do.” Authentic videos were developed for each new product, from beer-cheese stuffed shrimp to sweet & spicy pickle chips.
A vibrant campaign microsite was launched to showcase Tampa Maid’s original recipes along with the video series. By highlighting their products’ limitless potential for versatility and deliciousness, we also captured lead generation from many valuable sources.
This being Tampa Maid’s first social media marketing campaign, meant developing Facebook, Twitter and YouTube platforms from scratch. With the overarching goal of grounding Tampa Maid as an industry thought leader, we engaged heavily with potential B2B customers and big-name restaurant brands by sharing original content, uncovering relevant trends and topics, and positioning Tampa Maid as the premium solution on these platforms.
The new Tampa Maid campaign will continue through the end of 2016, and we’ve already experienced some very impressive results:
44,000+ Clicks to the website
1,200,000+ Impressions on Facebook & Twitter
50+ Qualified B2B Leads
