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Crafting the Hydroponic Difference

Advertising / Branding / Client News / Design / Digital

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Farming just got a makeover. It’s been cleaned up, freshened up, and the results taste better than ever. Red Barn Hydroponic Farms, home of Art of the Seed, is a 1,800 square foot seedhouse feeding an ever-evolving 22,000 square foot state-of-the-art growing greenhouse. Just a few miles east of downtown Tampa, Art of the Seed takes a new and innovative approach to typical vegetables, fruits, herbs and specialty crops, using a method known as Hydroponic Vertical Growing. Through this controlled environment, each seed is given the proper care and devotion necessary for prime growth each year, resulting in pure, healthy crops.

In order to help the company grow from the ground up, Art of the Seed partnered with Schifino Lee to develop branding, messaging, supporting marketing materials, and communications strategies. The goal of this branding initiative was to effectively establish them as an industry leader – a unique destination for agricultural retail, culinary experiences, and outdoor activities – by touting their innovative techniques and deep respect for nature.

To start, Schifino Lee created a gorgeous logo with modern, hand-crafted characteristics, as well as a brand strategy focused on positioning Art of the Seed as the future of traditional farming. The marketing communications included a unique brochure, stationery package, social media strategy, and website, while the updated, vibrant photography accurately depicts the Art of the Seed brand. The website touts the company’s philosophy, their strategic and unique farming methods, and the remarkably fresh produce that’s currently available at their roadside stand. Stop by and taste the fresh, environmentally friendly produce for yourself at 10302 McIntosh Rd., Dover, FL 33527, or visit us online at artoftheseed.com.

 

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