Schifino Lee’s latest creative initiative for long-time client Alessi Foods was to dramatically spice up their website with new design and functionality. Thanks to the strategic success of Alessi’s social engagement over the past year, both among millennials and our core target audience, the need for an update to their existing website had become a priority. Our social media efforts have delivered a huge increase in visits to the Alessi website and doubled their online sales, so it made sense that a new and improved web experience would drive time spent on the site, and online sales, even further.
Our web solution features a visual look and brand voice that syncs up nicely with our social media presence and other digital media tactics. We also cooked up a much improved consumer e-commerce experience with new features like a quick cart, more convenient product and recipe suggestions, and a series of helpful how-to videos. And just as importantly, the new site is more mobile-friendly to appeal to the younger audiences which make up a growing part of Alessi’s target market.
So now everyone can easily shop on the go and still experience the authentic Italian qualities Alessi is known for.
