Schifino Lee News and insights
Brand insights.
This summer, we were privileged to be joined by three marketing and journalism majors about to start their senior years. …
The mayor of Tampa, Jane Castor, has officially designated Aug. 19, 2023, as “Schifino Lee Day” in recognition of the …
This summer, we were privileged to be joined by three marketing and journalism majors about to start their senior years. …
Each spring, summer and fall, our internship program gives aspiring marketing and communication professionals the opportunity to gain experience with …
By Jason Bryant, Senior Copywriter First, let’s get this out of the way. This post was not generated by ChatGPT. …
SL Spotlight illuminates the talents and personal stories of our one-of-a-kind team members who day in and day out enable …
By Ben Lee and Paola Schifino, Co-founders and Principals Congratulations to us! 🙌 This year we’re proud to announce we’re …
By Jeff Philbin, Partner and Director of Business Strategy Still using Universal Analytics? It’s time to make the switch to …
SL Spotlight illuminates the talents and personal stories of our one-of-a-kind team members who day in and day out enable …
SL Spotlight illuminates the talents and personal stories of our one-of-a-kind team members who day in and day out enable …
TAMPA, Fla., March 27, 2023 – Schifino Lee, a leading national advertising and branding agency, today announced that it has …
By Jeff Philbin, Director of Business Strategy For companies of all sizes, industries, and locations today, sustainability and ESG (environment, …
Many brands are using AI now to help predict customer behavior and deliver more personalized and creative marketing messages. But …
The pandemic accelerated the shift from physical to digital channels as organizations sought new ways to engage with customers and …
TikTok has a wide selection of music that can easily be accessed by all users via TikTok’s Sound Library. Instagram …
In a recent HubSpot survey, it was emphasized that short-form content is the second-most effective trend that marketers are currently …
Marketers need to have some source content on your website and other things you own, like social or sister sites. …
SL Spotlight illuminates the talents and personal stories of our one-of-a-kind team members who day in and day out enable …
Eight seconds or less. That’s how long you have to win or lose the attention of a Generation Z consumer …
Schifino Lee has been selected winner of a 2022 Best of Bay American Advertising Federation (AAF) Award, or ADDY, in …
By Jeff Philbin, Director of Business Strategy Is the Super Bowl a world-class sports event with cool commercials – or …
Schifino Lee has rebranded the Steel Manufacturers Association (SMA), the largest steel association in the U.S., which represents the electric …
Welcome to the Schifino Lee Ad Bowl! Starting on Jan. 28 and continuing up to the Super Bowl, on our Instagram …
By Jennifer Ruyle, Executive Creative Director, Lead Brand Strategist What’s the better Super Bowl commercial, the Snickers “Betty White” ad, …
SL Spotlight illuminates the talents and personal stories of our one-of-a-kind team members who day in and day out enable …
Each spring, summer and fall, our internship program gives aspiring marketing and communication professionals the opportunity to gain experience with …
By Jeff Philbin, Director of Business Strategy Maybe it’s the change with the cooler temperatures that has me in the …
By Joseph Priest, Social Media Content Strategist The holiday season is here, and along with those old decorations we pull …
By Jeff Philbin, Director of Business Strategy “Culture is the shadow of the leader,” Larry Senn, author of Winning Teams, …
SL Spotlight illuminates the talents and personal stories of our one-of-a-kind team members who day in and day out enable …
By David Stob, Media Director Early last year, Google said it would end support for cookies in Chrome by early …
“Innovate or die.” It’s one of the core principles we bring to our client services at Schifino Lee, and one …
By David Stob, Media Director In our continuing series of understanding the changes in media usage and measurement, we are …
Branded background effects can make the most out of your virtual meetings By Ben Lee, Principal We can all agree …
By Macey Wilson, Account Manager of Social Media and Public Relations Odds are, you’ve heard the phrase “2020 was an …
By David Stob, Media Director IDFA (Identifier for Advertisers) is a unique identifier for mobile devices and is used to …
Jennifer Ruyle, Director of Brand Strategy Over the years, I’ve interviewed hundreds of employees, CEOs and customers to find the …
The Schifino Lee media team is all hopped up on Halloween spirit, thanks to our friends at Scream-A-Geddon. What is …
Recently, I visited Capitol Reef, one of Utah’s five amazing National Parks. This is spectacular yet rigorous red rock terrain, …
Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 …
We live, work and play in the world of content…but I’m getting ahead of things. What is content? It seems …
TECO Peoples Gas partners with Schifino Lee to launch new campaign on the economic and environmental significance of natural gas …
Schifino Lee wins national account for Steel Manufacturers Association to rebrand the image of steelmaking in the USA Tampa, Fla., …
David Stob, Media Director It’s normal for brands to respond to signs of distress by pulling back on their marketing …
May is Mental Health Awareness Month, and the need for our vets to have support after coming back from service …
Schifino Lee partners with Cope Notes to provide free mental health support during Mental Health Awareness Month The daily text …
Amphenol Custom Cable, a cable provider from concept to connection, future-proofs companies defining the future. Schifino Lee was tapped to help Custom Cable redefine how they present themselves by crafting …
Last year, our friends at Colwill Engineering reached out to us to help them build a stronger brand for their business. We were asked to …
The Cross-Bay Ferry is having an exceptional third season in Tampa Bay. Ridership is up over 40% compared to last …
International Palm Society looks to increase their reach and maximize donations Tampa, Fla., Feb. 18 – The International Palm Society …
About Hyde House Hyde House is an innovative new workspace located in the heart of South Tampa’s Old Hyde Park …
Getting real people to love your content as much as Google. I’ve been in this crazy business writing ad copy …
What is the Golden Ratio? The Golden Ratio— also known as Golden Mean, Golden Section, Fibonacci, Phi, or Divine Proportion— …
The Tampa Bay Super Bowl LV Host Committee unveiled its bold new logo on Wednesday—designed and imagined by Schifino Lee! …
There’s an old saying in advertising: we buy what we know and we don’t know much. So, what’s the best …
Tampa Bay Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in Tampa Bay Schifino Lee’s …
Since social media’s inception, measuring its effectiveness in marketing has been a topic hotter than the Carolina Reaper. However, over …
The secrets to creating a mobile-first, responsive website An interview with Matt Kannenberg, ACD Schifino Lee. We’re sitting in a …
Marvel’s got the Avengers but at Schifino Lee, we’ve got a team of fantastic interns who have always been up …
A strategically executed campaign attracts Florida’s innovation community When Synapse came to Schifino Lee for help building awareness and interest …
After 30 years of serving the Tampa Bay area, local quick-service restaurant chain Salem’s Gyros & More was ready to …
This semester, we had six terrifyingly talented interns join our ranks who put their all into every project that was …
FOR IMMEDIATE RELEASE Staying true to its long-time mantra of “Innovate or Die”, Tampa-based ad agency Schifino Lee Advertising + …
Build your brand story the right way, and they will come. 3 tips to shift from brand storytelling to brand …
FOR IMMEDIATE RELEASE Schifino Lee Advertising + Branding will celebrate its 25th year in business on August 19, 2018. Founded …
You don’t have to be the biggest… to be the best. When Eddie Gomez started settling in at Gordon Chevrolet …
This summer, Schifino Lee welcomed six new interns to the team. Eager to contribute, our interns brought in a fresh …
FOR IMMEDIATE RELEASE TAMPA, Fla. (June 25, 2018) – Schifino Lee Advertising + Branding is proud to announce its sponsorship …
The team at Schifino Lee is ecstatic to announce the recent addition of two new social-ites to its all-star roster. …
4 Web Design and Development Tips to Convert More Online Visitors Your website has less than a second to make …
Matt Kannenberg has always had a natural knack for smart, cheeky, strategy-savvy advertising. As a St. Pete native with 15 …
Influencer marketing was one of the top social trends last year, and it’s expected to pick up even more steam …
In celebration of International Women’s Day, we’d like to shine a spotlight on Schifino Lee’s leading lady, Paola Schifino. …
A recent article published by Forbes identifies the importance of marketing strategy and how it drives enterprise value. A clear …
Against an industry backdrop that tends to blend together, Schifino Lee enlists two imaginative young minds that are sure to …
A brief(ish) rant by Johnny Crowder Working in a creative agency can downward-dog your brain into a flexible pretzel …
We are proud to announce we have been selected by Salem’s Gyros & More to assist with their rebranding and marketing …
Schifino Lee Advertising + Branding picked up two Platinum awards in the Graphis Advertising Annual 2018 competition. The Platinum …
Disclaimer: I am not a writer by trade, so bear with me on this. There’s about a 65% chance of …
Digital technology is completely rewiring our brains. Fewer people pick up books, and more can’t put down their phones. This …
This season brought Schifino Lee an international mix of interns with energy and initiative that livened up both the account …
More creative horsepower for our clients. Schifino Lee welcomes Lenna Curry, a powerful new engine for creativity, who’s driven by expertise …
Don’t do cookie cutter holiday campaigns. This season, stand apart from store-bought cards and passe fruitcake. Whether you’re looking for …
While the branding campaign we created for Grenlec, one of the Caribbean’s leading electric utilities, was still generating buzz …
In the third and final installment of my inspired takeaways from this summer’s Cannes Lions experience, I want to highlight …
In part two of my series on key takeaways from the 64th Cannes Lions International Festival of Creativity, let’s talk …
A little over a month ago, The 64th Annual Cannes Lions Festival was in full force. The Mediterranean Sea sparkled …
Schifino Lee has had a talented set of interns this summer. We’re grateful for their contributions to the agency and …
Working in social media exposes me to a lot of information… constantly. From viral videos and celebrity news, to politics, …
Schifino Lee’s latest creative initiative for long-time client Alessi Foods was to dramatically spice up their website with new design …
It’s safe to say that 2017 is going to be an impressive year for Schifino Lee. It’s only July and …
We just added two fierce female creatives to our team. This pair could run laps around any other gang in …
Patrick Verona is dreamy. Anyone who has ever seen 10 Things I Hate About You will attest to that fact. …
Farming just got a makeover. It’s been cleaned up, freshened up, and the results taste better than ever. Red Barn …
Local art shows are always a great source of inspiration for me… some better than others. Wandering through the aisles …
Avoiding animosity in an agency setting can be tricky. Clashing ideas, looming due dates, and the never ending pile of …
Look what we did. We’ve upped our playing field, multiplied our mind power, added some sharp new strategic knives to …
Recently, a potential client was sharing his background and mentioned that while he had studied advertising in college he knew …
Ever since I found out that reality TV shows are fake, I stopped watching them (well, most of them). But …
Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the …
No one wants to be sold to. Or worse, lied to. Which is why Schifino Lee, an advertising agency, doesn’t …
With social media’s explosive growth making it one of the most powerful weapons in the marketing arsenal, we wanted to …
All the outstanding work we did for clients last year continues to win big at award shows. Schifino Lee’s latest …
We are proud to announce that Schifino Lee will receive a Silver Award from the International GRAPHIS 2017 Logo Competition …
Schifino Lee was selected to create the brand and marketing plan for the new Cross-Bay Ferry completely from scratch. Armed …
We constantly strive to push past barriers, surpass goals, and create amazing results for clients. So when Scream-A-Geddon, Tampa Bay’s …
Tampa, FL. (November 1, 2016) – Schifino Lee Advertising + Branding was recently selected by HMS Ferries to brand and …
Schifino Lee’s latest addition to our talented crew is Greg Davis, our new Vice President and Director of Client Services. …
We’ve done something tremendous. Looking party affiliates in the eye and daring them to laugh at a new reality. Whatever …
Schifino Lee recently teamed up with Athletes + Causes, a non-profit organization that creates and manages the charity organizations …
This past year, Schifino Lee has been working our marketing magic for Tampa Maid Foods, the leading provider of …
One of the Southeast’s top real estate development firms, Pollack Shores, came to Schifino Lee with a tough challenge: …
In advertising, our primary goal is creating strategically-driven work that produces results for our clients. Usually those results come in …
Paul, Elkind, Branz & Kelton, is one of the premiere legal firms in DeLand, Florida. They are known throughout …
While the media often paints a less than stellar picture of the steel manufacturing industry, our client Gerdau Steel …
Black Rock gives its guests the opportunity to choose from an award-winning selection of steaks and seafood to personally cook …
Schifino Lee Advertising + Branding has expanded its presence to South Florida with the opening of a new outpost in …
Tampa Maid, the leading provider of innovative, value-added food products in North America, has appointed Schifino Lee Advertising + …
Going in as a new account services intern at Schifino Lee, I was hoping to gain a lot of firsthand …
After big wins at the recent 2016 Tampa Bay ADDY Awards, how does Schifino Lee raise its creative bar …
Unconventional ads are becoming more bizarre every day. And this new trend of eccentric advertising draws a fine line between …
Introducing Our New Social Community Coordinator and Junior Copywriter Last year ended strong and 2016 started even better at …
This was a pretty sweet win for us at Schifino Lee. Not only was it an awesome site, but it …
What’s it take for an advertising campaign to create thrilling results that exceed revenue goals and attendance projections? To dramatically …
Written by our Fall Creative Intern Thomas Mariani. This fall has provided Schifino Lee with a set of interns with …
After a competitive selection process that included 17 of Tampa Bay’s top agencies, the Tampa Museum of Art appointed Schifino …
To compete at the highest level, and take on the market leaders, your brand has to stand out. That means …
Our evil, creative geniuses at Schifino Lee have stirred up their most twisted and terrorizing designs yet to introduce thrill-seekers …
Schifino Lee would like to welcome two, true citizens of the advertising world to its creative team. Chad Grandey and …
I was recently in a client meeting presenting logos and the client asked about a favorite logo. “How did you …
In the fall of 2014, Bill Schifino — respected Tampa attorney, managing partner of Burr & Forman – Tampa, and …
If our walls could wear ear plugs, they would. Though we have a lot of fun here at Schifino …
Our third intern spotlight is on account service intern, Katie McGirney. Katie is a self-proclaimed goofball from Tampa, Florida, but …
Schifino Lee is excited and proud to welcome our first international employee: Zoë Hagley. Zoë is working as the Media …
Our second intern spotlight is on account service intern, Haley Greene. Haley is a Tampa, Florida native and will enter …
Our summer interns have been hard at work at Schifino Lee. They’ve brought excitement, wit, youth, and vision to our …
Schifino Lee recently collaborated with Point Summit to develop the brand identity, name and media strategy behind a new aerial …
As part of the Schifino Lee adopted mile of Bayshore Boulevard, we discovered a “Little Free Library” located between S. …
Schifino Lee Advertising + Branding partnered with The Powers Company to shake up the management consulting industry with unconventional branding …
You might’ve noticed that a new sign has gone up on Bayshore just before the Bank of Tampa, near the …
As the aunt of a teenager with Asperger syndrome, I was astonished how closely “Curious Incident of the Dog in …
With many new competitors entering the eye health dietary supplement space, MedOp Inc. knew it was critical that they revamp …
Since the advent of crowdfunding sites like Kickstarter and Crowdfunder, showcasing your entrepreneurial ideas with persuasive clarity has become of …
This past weekend, the Schifino Lee team took home a Gold + Charlie Award for Best Overall Newspaper Ad for …
As we bid a fond farewell to April, so too do we say goodbye to our spring class of Account …
The Hillsborough County Bar Foundation’s (HCBF) big annual fundraising event is the Law & Liberty Dinner. Each year it features …
As mobile phones increasingly replace laptops and desktops as the go-to device for internet access, search companies like Google are …
In honor of National Beer Day, let us toast the benefits of liquid inspiration!
Always Deep.
While in a recent meeting discussing the target audience (mothers in the Tampa Bay Area) for a new client it …
In celebration of Tampa Bay Beer Week, a new keg was tapped last week at Schifino Lee. The Patmeister presents …
There are a couple of talented new art and copy slingers at Schifino Lee with an arsenal of creative experience …
Last week I had an opportunity to attend a portion of the Gasparilla Interactive Festival. As I listened to Joanna …
Schifino Lee‘s work for three of our clients was honored with gold and silver trophies from the Davey Awards. These …
Ameriflight, the world’s largest regional air cargo carrier, looked to Schifino Lee to help them develop a clear and consistent …
Schifino Lee was presented six 2014 MarCom Awards honoring its creative advertising campaigns for Ameriflight, Sweetwater Organic Community Farms, …
Tindale Oliver has provided industry-leading planning, design and engineering to public and private sector clients throughout the United States since …
Schifino Lee was recently presented three Davey Awards honoring its creative advertising campaigns for HOPCO Foodservice Marketing, the Hillsborough County …
Dayton Hudson Corporation became Target and has shown growth in the billions. The Quarrymen became The Beatles and took the …
To scare up ticket sales for ZooBoo, the annual Halloween event at Tampa’s Lowry Park Zoo, Schifino Lee created a …
Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion …
To ensure our clients get the freshest thinking and highest quality work, we’ve added three outstanding young members to our …
The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that …
Summer intern Paige Colloredo provides this entry about her impressions of learning the art of media planning/buying at Schifino Lee. …
We are proud to announce Paola Schifino, Principal and Founder of Schifino Lee Advertising & Branding, will be featured as …
As our client roster continues to expand, so does our creative team. Two new senior level additions bring over 25 …
Les Sabler, famous jazz guitarist, played what will be his last show in Tampa Bay for a while at the …
It’s been an incredibly busy, exceptionally successful summer here at Schifino Lee. A big part of that is due …
With Florida’s economy on the rise, NorthStar Bank sought to redefine the banking experience for Tampa Bay area businesses. NorthStar …
Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 19th annual WaZoo …
Apple has implemented an indoor proximity system known as iBeacon into the newer generations of their devices. These tiny, inexpensive, …
For stormwater management, Thirsty Duck provides a radically advanced technology as a solution compared to traditional technology. This new flow …
Candy Chang, is an artist who believes in the potential to explore the relationship between public space and personal …
A national trend over the past 18 months in the foodservice industry to consolidate regional brokers was causing some unforeseen …
Schifino Lee and Press Marketing helped Marine Towing with the dedication ceremony of its newest tugboat, “Patriot” to the Port of …
Summer intern Malcolm Vieux provides this entry about his thoughts on advertising during the World Cup. The World Cup kicks …
The opening of the new Exchange Marketplace as part of the Affordable Care Act created a game changing opportunity at …
In the world of advertising and marketing, there are as many books on the subject as there are agencies themselves. …
Today, we are seeing an increasingly “always-on” culture. People are staying connected to avenues of communication, whether that means …
This week, we’re sharing insights on how to create successful email campaigns, using our own emails that were sent to …
M.E. Wilson, “one of the top risk management and insurance agencies in the nation” according to The Independent Agents of …
According to the IEG Sponsorship Report, North American-based companies such as Pepsi and Doritos will spend about $1.3 billion this …
Schifino Lee recently launched a new brand and website for P&S Transportation, a leading national flatbed trucking and logistics company. …
Schifino Lee Advertising + Branding is proud to announce that it has been awarded a 2014 Telly Award recognizing our …
We’d like to introduce you to the two newest members of the Schifino Lee creative team – Kevin Byrd, Senior …
On Thursday night, February 27th, the Schifino Lee team attended the 2014 American Advertising Awards Gala at Ybor City’s famed …
Congratulations to Mary Lee Farrior for being recognized as Citizen of the Year for your incredible work in the community …
The Vein and Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types …
Gary Clark Jr. is called the future of blues for good reason. The Grammy’s resulted in him making Grammy history. …
The Phoenix House is a drug & alcohol rehabilitation organization with over 120 programs throughout the United States. Although the …
When something disheartening happens to someone close to us, we feel obligated to lend a hand. A strong community has …
Congratulations to our client Tampa Bay Sports Commission for being awarded the 2017 College Football National Championship Game. We are …
With 32 stores, Westshore Pizza is the largest regional pizza chain in Hillsborough and Pinellas. However, they had a branding …
You are a production machine. An expert within Adobe Suite, and believe that God is in the file’s details. Understand …
Tampa’s Lowry Park Zoo tasked Schifino Lee with developing a fun and energetic creative concept for the 27th annual Zoofari …
As a senior at the University of Tampa majoring in Advertising and Public Relations with a focus in Marketing, I …
Schifino Lee is proud to be participating in the American Cancer Society Making Strides Against Breast Cancer walk on Saturday, …
Dan Stevenson / Executive Creative Director “Each and every interaction a brand has with its customers is an opportunity to …
Read the letter from Ben and Paola
In our 20 years of business Schifino Lee has never received a letter from a Florida Governor congratulating us on …
In a world covered in steel, Gerdau has built a unique reputation in its industry. Their diverse product range, dedication …
Schifino Lee would like to congratulate four of our branding clients for ranking this year as one of Tampa Bay …
Greater Tampa Chamber of Commerce has received an Award of Excellence in a national competition sponsored by the American Chamber …
Homes by WestBay, an award winning home builder based in Tampa, FL, wanted to refresh their brand to capitalize on …
When it comes to business, client relationships are your most important asset. Your long term clients know who you are, …
AM820 News, the all-news AM radio station based in Tampa, FL, wanted to build awareness and position the station as …
In celebration of Schifino Lee’s 20 year anniversary we’ve developed a campaign to salute all Unstoppable companies that share our …
The United States is rapidly growing in diversity, and the Hispanic population is the forerunner of this change. In fact, …
We all know viscerally that we prefer color (vs. black & white) and we admire outstanding design (vs. poor design). …
Congratulations to our client Electric Supply Inc. on the ground breaking of their new 35,000-square-foot warehouse addition! Read more
Leslie McCabe-Holm, Chairwoman for The Bank of Tampa’s Women Connected recently announced the appointment of Paola F. Schifino to its …
Dr. Harry Coffman, world renowned author of the Book Good Enough, visited Schifino Lee to spread positive energy and world …
We’re very excited to introduce to you our two newest additions to the Schifino Lee Creative team: Curtis Elliott, Director …
Vigo-Alessi has completely revamped the kitchen on its campus where it operates 325,000 square feet of manufacturing space in seven …
New Name. New Look. New Vision. Merchants Association of Florida, Inc. (MAF) is now Sherloq Solutions. The new name, new …
The Gulf Coast Business Review is more about a vision for business leaders than a rearview look at the business …
Most Americans know the name Tony Little. They associate him with images of Gazelles (not the animal), “You Can Do …
There are over 200 million vehicles on U.S. roads. Every one of them has a battery that eventually must be …
In a survey of 100 major corporations on the S&P 500, companies that ranked high in “corporate culture and candor” …
Vigo Importing launches integrated brand campaign for Alessi Foods. New product design and TV/video shot in Italy. New Alessi interactive …
Pursuing its goal to grow the Alessi brand of food products nationally, Vigo Importing Co. and Schifino Lee partnered together …
Our client Clark & Martino cares about the local community & has recently shown this support through the donation of …
Google may be the dominant web search leader, but how your content is optimized for Bing matters too. ‘I’ll Google …
Working with Schifino Lee on a multi-phase “New Now” facility marketing campaign, the Tampa Bay Sports Commission has been promoting …
Since the introduction of the iPhone, the debate over how to distribute content to customers through mobile devices has centered …
Schifino Lee is very proud and excited to announce the launch of the Alessi campaign! This is an exciting opportunity …
ZooBoo at Tampa’s Lowry Park Zoo, the largest family Halloween event in Tampa Bay, kicked off last week with their …
Schifino Lee worked with Tampa’s Lowry Park Zoo to develop this years ZooBoo theme and creative. The creative executions included …
More and more brands are finding interesting and compelling ways to interact with their target audiences in this interactive world. …
Sterling Research Group is one of the industry’s leading full-service market research companies. Sterling’s passion, innovation and customization helps their …
There are approximately 16,000 journalists anticipated in Tampa Bay for the Republican National Convention. That is 4X more than for …
When Schifino Lee gets involved, big things happen. For example, Mental Health Care, Inc. (MHC) recently partnered with Schifino Lee …
Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 17th annual WaZoo Beer …
Knowing it takes a great deal of insight, industry experience, negotiating skills, and creativity to build successful integrated media campaigns, …
Christine Jorgensen provides this entry about her experience as an international intern at Schifino Lee. It takes a lot of …
On June 28th Ben Lee visited University Mall – but not for shopping. Ben had been invited to participate in …
Summer intern Sarah Brandon provides this entry about her experience of learning the craft of copywriting at Schifino Lee. Be …
On April 30th, a 48-foot billboard made of over 120,000 pennies was installed on I-275 at Hillsborough Avenue in Tampa. …
Schifino Lee partnered with Tampa’s Lowry Park Zoo to create collateral materials for the 24th Annual Karamu black tie gala …
Recent ad spending has taken a dip for the social networking behemoth, resulting in a Q1 sales decline of 6% …
With MacDill Air Force Base being located in South Tampa there was no way Schifino Lee could turn down the …
The Greater Tampa Chamber of Commerce brings together the leaders of our area’s most powerful businesses to learn from each …
When a long-established brand like Quaker Oats decides to refresh their logo the advertising world pays attentions. Schifino Lee wanted …
If the right-brain is creative thinking and the left-brain is logical thinking, then Josh St. Aubin is Schifino Lee’s cerebral …
Schifino Lee takes unusual design approach to showcase photography on website To better capture the essence of its photography exhibits …
The Vein & Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types …
If you build it, they will come. Many people live by this mantra; however the Tampa Bay Sports Commission decided …
Being a small company doesn’t mean you need to look like a small thinker. Cary Showalter came to Schifino Lee …
Transforming on-hold to on-brand. When two of the nation’s leaders in the on-hold and in-store marketing industry joined forces, the …
I am very excited to return to Schifino Lee team after an 8-month hiatus at another branding agency. Not only …
Over the past few months, Schifino Lee has been celebrating 1-, 2- and 3-year “anniversaries” with our clients on the …
Schifino Lee brings clients together to donate bicycles and helmets to children in need this holiday
Schifino Lee brought together Clark & Martino, P.A. and ToyMakers of East Lake to join forces and provide bicycles and …
On the heels of the New Horizon’s branding work, Schifino Lee has also been retained by Tampa’s Lowry Park Zoo …
Wishing you and your loved ones peace, heath, happiness and prosperity in the coming new year.Watch our Schifino Lee Holiday …
In September, AACSB International of Tampa, Florida, introduced eNEWSLINE Live (ENL), a series of live-streaming videos that address global topics …
When Tampa Bay law firm Clark & Martino, P.A. wanted to make a bold and innovative communications move, they …
Reflecting the impact of a powerful new format and branding, radio station AM 820 News increased its share of listeners …
Launching a powerful new brand at one of its industry’s largest trade shows, Excellence Industries is touting the “power of …
ARMA Global is a rapidly growing company that supports the US Special Operations Command and other elements of the Department …
News radio on the AM side of the dial has been long dominated by loud and angry talk. Knowing Tampa …
Veredus, a leading national IT staffing firm, was experiencing strong, positive growth and innovative transformation. They engaged Schifino Lee …
Formed in February 2007, Largo-based USAmeriBank provides banking services to mid-sized commercial businesses and consumers in the West Central …
Click to View: Share. Like. Buy. “Share. Like. Buy” is an entertaining video that explores how many companies view the …
Passion, jealousy and espionage — they do it all — and they do it at 30,000 feet. Pan American World …
Cody Fowler Davis Trial Attorneys is a Tampa-based law firm that litigates complex and protracted personal injury cases involving …
Today, the concept of media planning has transformed. The goal is to intersect with people’s lives, not to interrupt …
Imagine a “store finder” on a Website that allows you to see if your friends have checked in to a …
August 10, 2011 – (TAMPA, Fla.) – The Wilmer Eye Institute at Johns Hopkins has long been recognized for bringing …
The Tampa Bay Business Journal recently announced its Fast 50 Awards. Schifino Lee congratulates all of the winners. …
To promote the recent Hillsborough County Bar Foundation’s annual Law and Liberty Dinner, Schifino Lee combined symbolic art with …
The Tampa Bay Business Journal recently announced its Fast 50 Awards, recognizing the fastest growing companies in Tampa Bay. Schifino …
Gerdau evolves brand and engages Schifino Lee to create advertising campaign. In 1901, the American League declared itself a Major …
“Creativity Is a Fancy Word for the Work We Have to Do By Friday.” – David Ogilvy When the Chief …
Schifino Lee recently launched the website for Williams Schifino Mangione & Steady Law Firm. The new website for Williams Schifino …
Summer intern Rachel Gregory provides this entry about her impressions of learning the craft of copywriting at Schifino Lee. The …
Today is June First. A date significant in 3 ways: The baseball season is statistically over Hurricane season begins It …
By recognizing the exponential boost in older Americans’ adoption of online technology, Schifino Lee Advertising & Branding helped Tampa –based …
Schifino Lee uses iconic images to create exciting theme for AACSB International’s annual conference
The Association to Advance Collegiate Schools of Business (AACSB) is the world’s premiere accreditation for business schools. Its annual International …
Celestar, a fast growing defense contractor providing intelligence and other critical support services to the military, was ready to step …
Schifino Lee works its magic across many global industries — big, small and otherwise. A recent project took us into …
Here’s a marketing challenge: make ice cream on a stick a super premium luxury product that size double-zero fashionistas will …
In a cross promotional concept so huge the human brain cannot begin to comprehend it, Lady Gaga has struck a …
The best advertising doesn’t just talk about a product; it demonstrates how the product makes the user’s life better. People …
Schifino Lee Advertising + Branding creative department will mentor copywriting, art direction, and interactive art direction interns this coming spring/summer. Current students …
Since I have absolute faith in the abilities of media planners (especially Nordin) whenever an advertising message comes my way …
Schifino Lee has stepped up to the plate to help strike out Primary Immunodeficiency by becoming the marketing partner for …
The 2011 Spin For Kids Celebrity Bike Spin took place this past weekend at the Glazer Children’s Museum. The host of …
First came auto flush toilets followed by auto faucets. Some public washrooms now have auto soap dispensers that ejaculate the …
Lina Tetruashvili is a glamorous, raven-haired soprano. So is Lina Tetriani. Which would go to an opera house to hear …
We wrote last week about QR (quick response) codes—that square matrix that connects a smart to web content. Today we’re …
Why are we refreshing our website? For the same reasons every business should consider: To better represent who we are …
QR codes are the new secret weapon for reaching cream-of-the-crop demographics. That square matrixy looking thing you see on ads …
Not only is Milton Glaser one of the world’s great illustrators, an outstanding teacher and an iconic graphic designer—the man …
On January 28, 2011, Slee’s contribution to the civic monuments was unveiled by officials from the City of Fort Worth …
Winner’s Praise. When best-selling author and TV commentator Doris Kearns Goodwin saw the work Schifino Lee created to promote her …
New account management intern Samantha Anastasia shares her thoughts on learning the ropes at Schifino Lee. Being an intern can …
“Creating a great user experience and establishing a superior brand, in addition to providing outstanding service offering is important to …
A client asked last week, “When is it time to change our logo?” Eric answered him briskly, “When your company …
What is significant about this ad from fashion and luxury goods purveyor Hermes? It’s not that there’s nothing the least …
But more than history and more than image, a brand is an experience. How customers interact with it every day is what counts.
For the past 3 years, Schifino Lee has celebrated the “season of giving” with donations to select charities on behalf …
I was in a certain discount department store before Thanksgiving and the place was done up in full Christmas drag …
Schifino Lee Advertising + Branding creative department will mentor copywriting and art direction interns next semester. Current students and recent …
Our friends (and clients) at PIERS posted this interesting bit of international trade information on their recent e-newsletter: These are …
In this edition of Blog and Pony Show Tyler Ward, our newest intern, explains why he signed on. I’m interning …
I asked the other creative team members yesterday and they concurred: no one has asked for a portfolio review.
Advertisers/Agencies are licking their chops to reach potential customers via video on the most intimate form of media. Cellphone Networks …
The commercials have been on for months, but Cisco Systems’ spots starring Ellen Page still annoy me. The premise: Juno …
Since yellow page advertising continues to decline, more local businesses are turning to new techniques to attract and retain customers. …
Naked Office, on UK cable channel Virgin1, is not a behind-the-scenes look at a certain popular comedy series. It’s a …
Theorising that one could travel within his own country, Jeff Deck stepped into his car and vanished… He found himself travelling …
Why be a mere retailer or jobber when you can be a Solutions Provider?
Nowadays the Della Femina's ads seem quaint and his antics unspeakable.
When an organization unveils a new logo it usually get s a squib on the business page. But this past …
Here’s an interesting comparison: two very different ads—and strategies—for parity products. Here’s the commercial for iPhone 4 And here’s the …
I got my internship the old fashioned way. My dad asked his friend Paul Berenson if I could work at …
Video is the fastest growing content on the web and business is taking advantage of it.
Verner, the creative intern, returns to share a milestone in his career. Today, for the first time, I experienced the …
In this entry of The Blog and Pony Show, Slee intern Jorge Hermez shares his aspirations. As a recent graduate …
What are the most popular baby names today? Rival and Usurper.
Slee produces two delicious new websites for food service clients.
...in school we are graded on execution. In the agency success depends on that and communicating with the client.
This entry of Blog and Pony Show is from our new creative intern, Verner D’Souza. “My father didn’t tell me …
Two designs created at Schifino Lee will be included in Logo Lounge 6: 2000 International Identities by Leading Designers. The …
The cup that launched a thousand mysteries
Schifino Lee team members prepare for another day in the highly scientific, technologically advanced world of advertising and branding. Here …
Denver-drafted UF star Tim Tebow needs to learn how to create value without compromising values.
Today is the 25th anniversary of the most spectacular failure in the history of brands. New Coke officially began its …
In a period of only two weeks Schifino Lee developed a successful event for an investors presentation by ActivoFirst, a Texas-based …
I’m proud to be the newest addition to the account service team at Schifino Lee. I was born and raised in …
Creating a new brand name is a very big challenge for an agency.
A group of freshmen from the University of South Florida visited SLEE last Friday to see what working in advertising …
Steel is in everything we drive, live in and most things we use, but do you know who the leader …
Looking for a new IT company to handle all your business technology needs? We’ve got the answer—and it doesn’t involve …
Today, CEO’s and VP’s are really getting creative when it comes to motivating their sales force. Schifino Lee recently completed …
Congratulations to Fiona May for being named an “Up and Comer” by the Tampa Bay Business Journal! Fiona, who has …
Hot off the press. We have acquired an exciting new client, Russell Johns Associates. Our initiative is to re-brand them …
Schifino Lee is proud to announce that we have brought on two interns for our creative department, Allison Schneider and …
Schifino Lee congratulates our super “stick it out to the bitter end” ACD Christina Mullen on the birth of beautiful little …
“It’s Time for Real” is a fantastic animated infographic spot for an eat-local campaign out of Canada, ironically sponsored by …
We’re using the term “medicine” loosely here, since the products featured in these vintage ads are hardly what someone would …
Now that that’s taken care of, on to blogging. We’ll be posting fun tidbits about our agency, the advertising world …
Come up with a name for our new blog and you could win fame and fortune...sort of.
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
