The key to record-shattering sales in 2018

How Schifino Lee Advertising increased sales for Gordon Chevrolet in Tampa, FL

You don’t have to be the biggest… to be the best.

When Eddie Gomez started settling in at Gordon Chevrolet last summer, he was excited about the opportunity to grow the dealership and build something great. To bring that dream to life, Gordon Chevy asked Schifino Lee to engineer a strategic, creative way to showcase their outstanding customer service—from their genuine, knowledgeable staff to their user-friendly website.

Once Schifino Lee got the green light, we wheeled out an integrated marketing campaign that included TV, radio, print, and public relations. And as for those who were already familiar with the dealership, we used carefully-targeted sales e-blasts to drive web traffic and purchases from loyal Gordon Chevy service customers.

So far, Schifino Lee’s efforts have helped shatter an 11-year monthly sales record, resulting in some pretty outstanding stats:

  • New Chevy sales are up 21%
  • Used car sales are up 26.4%
  • Total revenues are up 31.5%


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