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The art of media planning/buying at Schifino Lee

Agency News / Interns / Media / Misc Fun

Summer intern Paige Colloredo provides this entry about her impressions of learning the art of media planning/buying at Schifino Lee.

I am extremely thankful for the internship opportunity Schifino Lee gave me this summer. The lessons I have learned and experience I have gained will aid me not only in the post-graduation job search, but also throughout my future career as an advertising professional.

I began my internship at Schifino Lee as an enthusiastic yet inexperienced advertising student, vastly unaware of how an advertising agency even worked. As a rising senior, I still had no idea how the information I learned in my advertising courses was applicable to the real world. I knew I was interested in media but was unsure of how media planning and buying worked. Through my internship I have acquired a thorough understanding of the media process, i.e. conducting research, developing the plan, negotiating with media vendors, trafficking ads, reporting results, reconciliation, etc.

In addition to the media experience I have attained, I have learned how an agency works and what is expected of employees in each position. The upbeat and positive people at Schifino Lee have revealed the utmost importance of being able to work well with a team. I have learned that being able to communicate effectively with colleagues allows for projects to be completed quickly and effectively. Schifino Lee has provided me with the advertising experience that is crucial in moving forward with my career plans. The firm’s inviting culture allowed me to easily ask questions and gain hands-on experience in advertising.  I especially enjoyed how the team bonded in and outside of the office. I can only hope to find a job somewhere as remarkable as Schifino Lee.

I cannot fully express my appreciation for the entire team here, especially Tamara.  I will forever be grateful for the time she has invested into making my experience here at Schifino Lee exceptionally rewarding.

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