Media buying, planning & negotiation, public relations

We champion brands
in an ever-changing
media landscape.

media

Media planning & buying

With more media options than ever, and technology that’s constantly evolving, your business won’t benefit from order-takers. Instead, you need a strategic partner who can implement a holistic, hard-hitting media mix for fully integrated campaigns. One that will generate substantial results—and save you money. Leveraging our current media spending and relationships, we typically secure up to 50% off rate cards. In addition, our savvy in-house negotiators are often able to land a substantial amount of added value, including some free exposure.

Public relations

One of the strongest tools in a brand’s communications mix, public relations—when done right—is a thing of beauty. It’s a highly cost-efficient way to spread your brand story in an authentic way. Our PR specialists combine a natural nose for news with exceptional storytelling to pitch brand stories that drive awareness, improve public perceptions, and generate the kind of buzz our clients value. Our team also relies on highly targeted media lists and carefully cultivated media relationships to secure the best possible placement—whether online, in print, or across multiple other mediums.
media and public relations

Maximizing your dollar with analytics, tracking, and measurement.

At Schifino Lee, we treat every dollar as a precious resource. Utilizing proper testing, optimization, and in-depth reporting, we ensure every bit of your budget generates the desired impact.

 

How can we be sure our efforts are working? Our team relies on various leading research tools to plan and measure the success of each campaign. And each month, you’ll receive an in-depth report that provides a clear overview of impressions, clicks, click through rate, conversions, engagements and more.

Schifino Lee

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