After big wins at the recent 2016 Tampa Bay ADDY Awards, how does Schifino Lee raise its creative bar evenhigher? We found the answer in Rob McCormick, our new VP/Creative Director at Schifino Lee.
Rob was most recently Creative Director of Fry Hammond Barr (now &Barr), and before that Art Director at PUSH in Orlando. He began his career at the Miami Ad School, where building things that last was the main highlight of every course. It was there that epiphanies became a daily habit.
Where others see obstacles, Rob sees opportunities and ways to create things both new and emotional. He brings with him new perspectives that are guaranteed to change the way people think about advertising. Over the past 20 years, Rob’s creativity has set the bar high on some of the nation’s biggest brands and his uniquely artistic angles have touched multiple industries including: casinos, cruise lines, hotels, healthcare, restaurants, retail, television stations, tourism, spirits, sports, adventure parks and many more.
His co-workers say as a mentor, and friend, and a thinker — Rob’s different. When you need to clear your head, you may go for a walk. Rob goes for a 35-mile run. Or if you’re looking for adventure, you take a ski trip to Aspen. He takes a dip in the Amazon River. Maybe for vacation, you head to the beach. Rob spends 10 days meditating in the remote hills of Georgia. He’s always at peace, always thinking, and always ready for the unexpected.
Please join us in welcoming Rob to the team. You can reach him direct at rob@schifinolee.com.
