Today, more businesses and retailers want to accurately quantify and measure the impact of their advertising campaigns. Due to the fact that 77% of the US population has a smartphone, it is becoming easier to determine how many customers are actually visiting a store after they are exposed to an advertisement. Digital vendors are using location data (via GPS) at a store level to gain insights on user movement and offline behavior. Companies are now also able to determine how far a customer is traveling to their business, how frequent they are visiting, and the length of time spent at a single point location. This information is helping companies narrow down their target audience and run more effective advertising programs that drive more people in their doors.
If you want to learn more about these new tracking technologies, contact our VP / Media Director Nordin Benhalima. nordin@schifinolee.com or 813-258-5858 x236
