Over the past few months, Schifino Lee has been celebrating 1-, 2- and 3-year “anniversaries” with our clients on the launch of their new brands, new websites or other milestones. To commemorate these events, Schifino Lee has created special anniversary cakes and delivered them as gifts.
The initiative was kicked off in November, with Auditz celebrating the 1-year anniversary of the company’s website; next it was America’s Battery Recyclers, who celebrated the 2-year anniversary of its name and branding. December marks anniversaries for Jones Lang LaSalle’s Urban Centre branding, Fountainhead Practice Management’s website, and Franklin Street’s rebranding.
So far, the response has been nothing but positive (who doesn’t love cake). Clients are surprised and appreciative of the unexpected treat; and it reminds them to start thinking about updating and renewing the work.
