Schifino Lee develops peer-to-peer campaign for Cody Fowler Davis Trial Attorneys


Cody Fowler Davis Trial Attorneys is a Tampa-based law firm that litigates complex and protracted personal injury cases involving wrongful death and serious physical and/or emotional injuries stemming from vehicular accidents, premise liability situations, and product liability claims which may entail aspects of insurance bad faith.

The Firm knows the defense approach insurance companies will take because for years the insurance companies retained the firm’s lawyers to represent their insureds. Now they use their unique skills and perspective to help plaintiffs.

In its communications, Cody Fowler Davis Trial Attorneys sought to inform peers that the firm now focuses on personal injury cases and that it puts referring attorney’s reputations as its top priority by providing their clients with exemplary representation. The firm also wanted to differentiate themselves from all other Personal Injury attorneys by focusing on their unique background experience.

Schifino Lee developed a peer-to-peer outreach campaign based on the firm’s values and unique differences that inspires confidence of fellow bar members to refer their Personal Injury cases to Cody Fowler Davis Trial Attorneys.  The campaign consisted of custom photography, print advertisements, direct mail, e-mail and a unique campaign microsite;

All of the outreach focused on the following core promise to peers: “You can trust that you are making the best decision for your client by referring them to Cody Fowler Davis Trial Attorneys, P.A. because they have extensive trial experience in Personal Injury cases on both plaintiff and defense sides and possess an impressive combination of credentials that only a few Florida attorneys have.”


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