Schifino Lee expands its media planning and buying team.

Knowing it takes a great deal of insight, industry experience, negotiating skills, and creativity to build successful integrated media campaigns, Schifino Lee has added Media Planner/Buyer Tamara Whittaker.

Tamara brings solid experience in developing media strategies for a variety of industries, along with a thorough understanding of consumer behavior, client needs, and all aspects of marketing communication. As Tamara puts it, “With today’s vast array of media platforms, knowing when, where, and how to connect with your target audience is as much art as science.”

She has planned and managed awareness, search engine marketing, and lead generation campaigns for clients such as WellCare, Alessi, Vology, SPCA, Xerox, Tech Data, Shriners International, Harvard Jolly Architecture, the St. Maarten Tourist Bureau, and Eckerd College.

Prior to Schifino Lee, Tamara served as a Senior Project Manager for Pinstripe Marketing in St. Petersburg, Florida, where she developed strategic integrated marketing campaigns, served as account manager, and managed media planning/buying and media relations for clients in the professional services, destination, travel, and tourism industries. She also holds a B.S. in marketing from the University of South Florida.

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