When Tampa Bay law firm Clark & Martino, P.A. wanted to make a bold and innovative communications move, they connected with their brand marketing partner, Schifino Lee, to develop and launch a mobile version of the law firm’s website designed for smart phones.
“We wanted to go the extra mile in making sure our information is readily available in the most convenient way possible,” said Dan Clark, partner at Clark & Martino. “Creating a mobile website was a natural way to make ourselves more available to the public and legal community.”
While creating a mobile website is fairly uncommon for law firms, Clark & Martino realized the benefits of maximizing accessibility for a highly mobile audience. Having a mobile website results in exponential customer satisfaction gains as more people than ever use their mobile phones to access the web.
“A mobile site can either complement a consumer’s overall brand experience or undermine it. The good news is that companies are really starting to take this seriously as they understand the critical role that customer satisfaction plays in the mobile experience,” said Eric Feinberg, Director of Mobile Strategy at ForeSee, a company that analyzes people’s experiences with mobile sites.
Clark & Martino’s mobile site takes key features from the firm’s traditional website and puts them on a mobile friendly platform that optimizes functionality and usability on the smaller screens. The Clark & Martino mobile website makes it easier for people on-the-go to access the law firm, get directions, interact with staff and learn more about Clark & Martino and its services.
“With people wanting immediate information wherever they are, it makes sense for service providers to consider creating a mobile website,” said Ben Lee, Principal of Schifino Lee. “Making your website more accessible can increase customer satisfaction, greatly enhance the brand experience, set yourself apart from competitors, and grow business in very tangible ways.”
