Tampa, FL. (November 1, 2016) – Schifino Lee Advertising + Branding was recently selected by HMS Ferries to brand and market the new Cross-Bay Ferry, a high-speed transportation service running between St. Petersburg and Tampa. The agency will position the ferry as an on-the-water destination experience linking the two cities for residents and visitors alike.
Within three short months of winning the assignment, Schifino Lee has completed the naming selection, logo design, advertising media and website development. The website (www.crossbayferry.com) highlights the focal points of each city, including attractions and restaurants, and positions getting there by ferry as an integral part of the overall experience.
The agency’s marketing efforts go beyond the standard commuter market into leisure travelers, conventioneers, community grass roots and special event goers. “We feel the most promising approach is to promote the ferry service as a fun, destination experience for both residents and tourists alike,” said Ben Lee, principal of Schifino Lee on the ferry pilot project.
The media advertising campaign is set to include billboards, TV, radio spots, print ads, rack cards, and an onboard publication called Destination, all of which will be rolling out over the course of the next six months.
Schifino Lee has also partnered the ferry with the business community to connect passengers with great brands on both sides of the bay. So far, media partnerships have been forged with the Tampa Bay Times, Frontier Communications, iHeart Media and Clear Channel Outdoor.
Weekend service of the Cross-Bay Ferry begins November 4th. For ticketing and more information, please visit: www.crossbayferry.com.
The Schifino Lee team brainstorming creative concepts for the upcoming launch campaign.
The website, CrossBayFerry.com, is an ideal resource to discover more information about this program, purchase tickets and plan your trip.
The logo was designed to stand out and accentuate the colors for the boat.
