Schifino Lee uses iconic images to create exciting theme for AACSB International’s annual conference

The Association to Advance Collegiate Schools of Business (AACSB) is the world’s premiere accreditation for business schools. Its annual International Conference and Annual Meeting (ICAM) brings more than a thousand educators and business leaders from over 45 countries together to discuss pressing issues and new initiatives in management education.

Last year, the conference was held in Los Angeles, the entertainment capital of the world. Schifino Lee developed the conference’s strategic theme and graphic identity, “Lights, Camera, ICAM,” by taking cues from Hollywood to create an exciting environment while reinforcing AACSB’s global standards of professionalism and academic integrity. The theme encompassed bold colors, large scale photography of iconic stars and quotes from famous films.

Schifino Lee produced the conference’s event materials including banners, signage and collateral materials; and fashioned the layout design for The Exchange, a popular gathering spot which included sleek couches, Hollywood statues and contemporary wall artwork. Click here to see more.

AACSB’s Hollywood ICAM conference was the organization’s most well-received conference to-date, resulting in new ICAM conference standards that will be hard to top in this year’s upcoming event in New York City.

For more information on this event, please contact Amanda Koenn at 813-258-5858, ext. 209 or at

For more information about AACSB, visit the website at

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