On Thursday night, February 27th, the Schifino Lee team attended the 2014 American Advertising Awards Gala at Ybor City’s famed Cuban Club. It was a night filled with celebration as we ended up a three-time winner.
Schifino Lee proudly took home a Gold Award for our self-promotion holiday website entitled “Random Acts of Merry” featuring humorous and easy-to-do acts of kindness; we scored a Silver Award for our public service TV spot for Phoenix House Florida, a non-profit rehabilitation center providing treatment to adults and teens; and we received another Silver Award for packaging design done for Dazz Cleaners, a new line of home cleaning products in an easy to use tablet form..
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition for creative excellence. It attracts over 50,000 entries every year in local ADDY competitions. Thursday night’s local show was sponsored by AAF Tampa Bay. The winning work now moves on to the district level competition.