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Brand Story Building

Brand Story Building | Schifino Lee

Navigating a brand journey that never ends

The stark reality of the digital age is that it’s not enough for marketers to be mere storytellers anymore. Your brand’s story is now a living entity that has to perpetually evolve and grow in response to customer input, social media commentary, cultural influences, and data learnings.

Brand story-building requires an omni-channel, integrated approach. One that starts with a strategically-sound big idea as the foundation. Then technology, analytics, and media opportunities are applied to bring it to life like never before—across all kinds of social, mobile, digital, traditional, and experiential channels.

Some aspects of our story-building services include:

  • Brand advocacy
  • Social influencer
  • Community branding
  • Co-ownership branding
  • Multi-campaign branding
  • Experiential branding

Industry Insights

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• 45% of consumers will unfollow a brand if their activity is more self-promotion than story-building

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higher lifetime brand value when consumers have an emotional connection to a brand

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• 64% of consumers say that shared values are the main reason that they have a trusted relationship with a brand

Maximizing technology
to make lasting connections.

With the rise of smart phones, your customers are always on and ready to connect. So, if you want to build a successful business with loyal followers, start with your brand story.

Schifino Lee helps you shift away from static “about” statements and brochures focused solely on the utility of products and services. By introducing innovative new social strategies, interactive digital tactics and multi-pronged campaign themes, we keep consumers actively engaged to build lasting, meaningful bonds with them.

Get started with our free BrandScan.

How is your brand performing? Find out now with a BrandScan—our no cost, no obligation assessment of how your brand is weathering the digital storm.

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