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Media Planning + Buying

Media Buying & Planning | Schifino Lee

Championing brands in anever-changingmedia landscape

With more media options than ever, and technology that’s constantly evolving, your business won’t benefit from order-takers. Instead, you need a strategic partner who can implement a holistic, hard-hitting media mix for fully integrated campaigns. One that will generate substantial results—and save you money.

The Schifino Lee media team has decades of combined experience in all facets of strategic planning, vendor negotiation, measurement and more. We place media for clients right here in Tampa Bay, as well as in markets across the nation. Leveraging our current media spending and relationships, we typically secure up to 50% off rate cards. In addition, our savvy in-house negotiators are often able to land a substantial amount of added value, including some free exposure.

Some of our media services include:

  • Strategic planning
  • Research & analysis
  • Negotiation
  • Added value
  • Ad placement
  • Trafficking
  • Billing / invoicing
  • Reporting & optimization

Industry Insights


of smartphone users use mobile phones for shopping research


increase in brand awareness from appearing in mobile search ad results


of adults in the U.S. watch at least half an hour of TV each week

Maximizing your dollar with analytics, tracking, and measurement.

At Schifino Lee, we treat every dollar as a precious resource. Utilizing proper testing, optimization, and in-depth reporting, we ensure every bit of your budget generates the desired impact.

How can we be sure our efforts are working? Our team relies on various leading research tools to plan and measure the success of each campaign. And each month, you’ll receive an in-depth report that provides a clear overview of impressions, clicks, click through rate, conversions, engagements and more.

Our work is never done. We continually assess and optimize campaigns to improve performance. And as market conditions change, your media planner will recommend a re-allocation of resources to maximize your ad spend and more effectively reach your target audience.

Get started with our free BrandScan.

How is your brand performing? Find out now with a BrandScan—our no cost, no obligation assessment of how your brand is weathering the digital storm.

What the heck is a BrandScan?