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Advertising & Brand Strategy | Schifino Lee

Plotting a strategic coursefor higher profitability

A brand’s success depends on having the right creative message. That’s why before we dream up a logo or develop a site map, we formulate a brand strategy that acts as a guide for every aspect of your advertising. This targeted plan of attack is what maximizes your marketing budget. Plenty of shops can offer you killer logos and a beautiful website. At Schifino Lee, our creative solutions are always tied to deeper strategic thinking.

Some aspects of our strategic process includes:

  • Briefing sessions
  • Strategic research
  • Industry insights
  • Competitive & category review
  • Marketing audit
  • Focus groups
  • Goal identification

Industry Insights


of organizations that use a formal strategic process out-performed their peers


of companies have hired a designated strategist to do their content


of marketers are using content that outlines a formula for success

Building brand research strategies
that get results.

Culled from extensive data and research, surveys of the competitive landscape and key insights on the target audience, a smart strategy helps us establish your KPIs, then plot out the customer journey and unique brand positioning that will ultimately deliver results that achieve your marketing objectives. We don’t rely on hunches or intuition. We do our homework to create memorable messaging that crashes through clutter like a raging bull.

Get started with our free BrandScan.

How is your brand performing? Find out now with a BrandScan—our no cost, no obligation assessment of how your brand is weathering the digital storm.

What the heck is a BrandScan?