Welcome to the Schifino Lee Ad Bowl! Starting on Jan. 28 and continuing up to the Super Bowl, on our Instagram story feed, we’ve been taking what we’ve chosen as 16 iconic commercials and putting pairs of them in head-to-head competitions where we ask you to vote for the one you think is best. Then, in the bracket we’ve created below, the same type of bracket used for the Sweet 16 NCAA basketball championship series, we’ve been charting the progress of the winning selections through each successive round.
This week we’re in our Elite 8, Final 4, and Championship rounds after completing our first set of competitions last week. Keep checking our Instagram story feed to follow the latest matchups and cast your vote, and stay tuned late this week when we announce the overall winner, just before the Super Bowl!