In the world of advertising and marketing, there are as many books on the subject as there are agencies themselves. Some are good, some are great, and some are just plain horrible. So how do you pick the wheat from the chaff? Our agency’s senior copywriter, a reader of books himself, found an excellent article that recommends some great books on marketing and creativity that have stood the test of time.
Check out this Top 5 list and enjoy: http://www.adweek.com/adfreak/5-marketing-and-creativity-books-stand-test-time-157640