Schifino Lee News and insights

Brand insights.

Company news, industry insights, client wins, the dos and don’ts llama handling (seriously). It’s all here. Welcome to our blog.
Design Thinking video call

Recently, our Production Artist, Brooke Worthan, virtually attended an event on Design Thinking. Here are her key takeaways: The Covid-19 …

We live, work and play in the world of content…but I’m getting ahead of things. What is content? It seems …

Teco People's Gas

TECO Peoples Gas partners with Schifino Lee to launch new campaign on the economic and environmental significance of natural gas …

steel image

Schifino Lee wins national account for Steel Manufacturers Association to rebrand the image of steelmaking in the USA Tampa, Fla., …

David Stob, Media Director It’s normal for brands to respond to signs of distress by pulling back on their marketing …

Jennifer from Florida Veterans Support Line

May is Mental Health Awareness Month, and the need for our vets to have support after coming back from service …

Kitchen Agency Artwork Schifino Lee Tampa, Florida

Schifino Lee partners with Cope Notes to provide free mental health support during Mental Health Awareness Month The daily text …

custom cable website

Amphenol Custom Cable, a cable provider from concept to connection, future-proofs companies defining the future. Schifino Lee was tapped to help Custom Cable redefine how they present themselves by crafting …

Last year, our friends at Colwill Engineering reached out to us to help them build a stronger brand for their business. We were asked to …

Young woman in hat on tropical vacation

International Palm Society looks to increase their reach and maximize donations Tampa, Fla., Feb. 18 – The International Palm Society …

Holding notebook

About Hyde House Hyde House is an innovative new workspace located in the heart of South Tampa’s Old Hyde Park …

typing on computer

Careful, Your SEO is Showing

Getting real people to love your content as much as Google. I’ve been in this crazy business writing ad copy …

Golden Mean

What is the Golden Ratio? The Golden Ratio— also known as Golden Mean, Golden Section, Fibonacci, Phi, or Divine Proportion— …

Tampa Florida 2020 Super Bowl Host Committee Logo

The Tampa Bay Super Bowl LV Host Committee unveiled its bold new logo on Wednesday—designed and imagined by Schifino Lee! …

Tapp 360 is a cloud-based software created by Schifino Lee to generate referrals and lead generation.

There’s an old saying in advertising: we buy what we know and we don’t know much. So, what’s the best …

Paola Schifino of Tampa-based ad agency Schifino Lee was appointed to a leadership trust board

Tampa Bay Business Journal Leadership Trust is an Invitation-Only Community for Top Business Decision Makers in Tampa Bay Schifino Lee’s …

The secrets to creating a mobile-first, responsive website An interview with Matt Kannenberg, ACD Schifino Lee. We’re sitting in a …

Marvel’s got the Avengers but at Schifino Lee, we’ve got a team of fantastic interns who have always been up …

A strategically executed campaign attracts Florida’s innovation community When Synapse came to Schifino Lee for help building awareness and interest …

After 30 years of serving the Tampa Bay area, local quick-service restaurant chain Salem’s Gyros & More was ready to …

This semester, we had six terrifyingly talented interns join our ranks who put their all into every project that was …

FOR IMMEDIATE RELEASE Staying true to its long-time mantra of “Innovate or Die”, Tampa-based ad agency Schifino Lee Advertising + …

Build your brand story the right way, and they will come. 3 tips to shift from brand storytelling to brand …

Ben Lee and Paola Schifino

FOR IMMEDIATE RELEASE Schifino Lee Advertising + Branding will celebrate its 25th year in business on August 19, 2018. Founded …

How Schifino Lee Advertising increased sales for Gordon Chevrolet in Tampa, FL

You don’t have to be the biggest… to be the best. When Eddie Gomez started settling in at Gordon Chevrolet …

Schifino Lee Summer Interns in Tampa, Florida

This summer, Schifino Lee welcomed six new interns to the team. Eager to contribute, our interns brought in a fresh …

AMA Tampa Bay

FOR IMMEDIATE RELEASE TAMPA, Fla. (June 25, 2018) – Schifino Lee Advertising + Branding is proud to announce its sponsorship …

web design and development

4 Web Design and Development Tips to Convert More Online Visitors Your website has less than a second to make …

Matt Kannenberg, an Art Director at Schifino Lee Advertising and Branding in Tampa, Florida

Matt Kannenberg has always had a natural knack for smart, cheeky, strategy-savvy advertising. As a St. Pete native with 15 …

influencer marketing

Influencer marketing was one of the top social trends last year, and it’s expected to pick up even more steam …

Paola Schifino

  In celebration of International Women’s Day, we’d like to shine a spotlight on Schifino Lee’s leading lady, Paola Schifino. …

enterprise value, advertising agency, Tampa, CMO, marketing, digital

A recent article published by Forbes identifies the importance of marketing strategy and how it drives enterprise value. A clear …

Against an industry backdrop that tends to blend together, Schifino Lee enlists two imaginative young minds that are sure to …

A brief(ish) rant by Johnny Crowder   Working in a creative agency can downward-dog your brain into a flexible pretzel …

We are proud to announce we have been selected by Salem’s Gyros & More to assist with their rebranding and marketing …

  Schifino Lee Advertising + Branding picked up two Platinum awards in the Graphis Advertising Annual 2018 competition. The Platinum …

Disclaimer: I am not a writer by trade, so bear with me on this. There’s about a 65% chance of …

Digital technology is completely rewiring our brains. Fewer people pick up books, and more can’t put down their phones. This …

This season brought Schifino Lee an international mix of interns with energy and initiative that livened up both the account …

More creative horsepower for our clients. Schifino Lee welcomes Lenna Curry, a powerful new engine for creativity, who’s driven by expertise …

Don’t do cookie cutter holiday campaigns. This season, stand apart from store-bought cards and passe fruitcake. Whether you’re looking for …

  While the branding campaign we created for Grenlec, one of the Caribbean’s leading electric utilities, was still generating buzz …

In the third and final installment of my inspired takeaways from this summer’s Cannes Lions experience, I want to highlight …

In part two of my series on key takeaways from the 64th Cannes Lions International Festival of Creativity, let’s talk …

A little over a month ago, The 64th Annual Cannes Lions Festival was in full force. The Mediterranean Sea sparkled …

Schifino Lee has had a talented set of interns this summer. We’re grateful for their contributions to the agency and …

Schifino Lee’s latest creative initiative for long-time client Alessi Foods was to dramatically spice up their website with new design …

It’s safe to say that 2017 is going to be an impressive year for Schifino Lee. It’s only July and …

We just added two fierce female creatives to our team. This pair could run laps around any other gang in …

Patrick Verona is dreamy. Anyone who has ever seen 10 Things I Hate About You will attest to that fact. …

Farming just got a makeover. It’s been cleaned up, freshened up, and the results taste better than ever. Red Barn …

Local art shows are always a great source of inspiration for me… some better than others. Wandering through the aisles …

Avoiding animosity in an agency setting can be tricky. Clashing ideas, looming due dates, and the never ending pile of …

Look what we did. We’ve upped our playing field, multiplied our mind power, added some sharp new strategic knives to …

Ever since I found out that reality TV shows are fake, I stopped watching them (well, most of them). But …

BE CAUSE.

No one wants to be sold to. Or worse, lied to. Which is why Schifino Lee, an advertising agency, doesn’t …

All the outstanding work we did for clients last year continues to win big at award shows. Schifino Lee’s latest …

We are proud to announce that Schifino Lee will receive a Silver Award from the International GRAPHIS 2017 Logo Competition …

Schifino Lee was selected to create the brand and marketing plan for the new Cross-Bay Ferry completely from scratch. Armed …

We constantly strive to push past barriers, surpass goals, and create amazing results for clients. So when Scream-A-Geddon, Tampa Bay’s …

Tampa, FL. (November 1, 2016) – Schifino Lee Advertising + Branding was recently selected by HMS Ferries to brand and …

Schifino Lee’s latest addition to our talented crew is Greg Davis, our new Vice President and Director of Client Services. …

We’ve done something tremendous. Looking party affiliates in the eye and daring them to laugh at a new reality. Whatever …

  Schifino Lee recently teamed up with Athletes + Causes, a non-profit organization that creates and manages the charity organizations …

  One of the Southeast’s top real estate development firms, Pollack Shores, came to Schifino Lee with a tough challenge: …

In advertising, our primary goal is creating strategically-driven work that produces results for our clients. Usually those results come in …

  Paul, Elkind, Branz & Kelton, is one of the premiere legal firms in DeLand, Florida. They are known throughout …

  While the media often paints a less than stellar picture of the steel manufacturing industry, our client Gerdau Steel …

Black Rock gives its guests the opportunity to choose from an award-winning selection of steaks and seafood to personally cook …

Schifino Lee Advertising + Branding has expanded its presence to South Florida with the opening of a new outpost in …

Going in as a new account services intern at Schifino Lee, I was hoping to gain a lot of firsthand …

  After big wins at the recent 2016 Tampa Bay ADDY Awards, how does Schifino Lee raise its creative bar …

Unconventional ads are becoming more bizarre every day. And this new trend of eccentric advertising draws a fine line between …

Two, New Fresh Perspectives

Introducing Our New Social Community Coordinator and Junior Copywriter   Last year ended strong and 2016 started even better at …

  This was a pretty sweet win for us at Schifino Lee. Not only was it an awesome site, but it …

What’s it take for an advertising campaign to create thrilling results that exceed revenue goals and attendance projections? To dramatically …

Written by our Fall Creative Intern Thomas Mariani. This fall has provided Schifino Lee with a set of interns with …

After a competitive selection process that included 17 of Tampa Bay’s top agencies, the Tampa Museum of Art appointed Schifino …

To compete at the highest level, and take on the market leaders, your brand has to stand out. That means …

Our evil, creative geniuses at Schifino Lee have stirred up their most twisted and terrorizing designs yet to introduce thrill-seekers …

Schifino Lee would like to welcome two, true citizens of the advertising world to its creative team. Chad Grandey and …

I was recently in a client meeting presenting logos and the client asked about a favorite logo. “How did you …

In the fall of 2014, Bill Schifino — respected Tampa attorney, managing partner of Burr & Forman – Tampa, and …

  If our walls could wear ear plugs, they would. Though we have a lot of fun here at Schifino …

Katie McGirney

Our third intern spotlight is on account service intern, Katie McGirney. Katie is a self-proclaimed goofball from Tampa, Florida, but …

Schifino Lee is excited and proud to welcome our first international employee: Zoë Hagley. Zoë is working as the Media …

Haley Greene

Our second intern spotlight is on account service intern, Haley Greene. Haley is a Tampa, Florida native and will enter …

Dina Ghioto

Our summer interns have been hard at work at Schifino Lee. They’ve brought excitement, wit, youth, and vision to our …

Schifino Lee recently collaborated with Point Summit to develop the brand identity, name and media strategy behind a new aerial …

As part of the Schifino Lee adopted mile of Bayshore Boulevard, we discovered a “Little Free Library” located between S. …

Schifino Lee Advertising + Branding partnered with The Powers Company to shake up the management consulting industry with unconventional branding …

You might’ve noticed that a new sign has gone up on Bayshore just before the Bank of Tampa, near the …

Art Truly Imitates Life

As the aunt of a teenager with Asperger syndrome, I was astonished how closely “Curious Incident of the Dog in …

With many new competitors entering the eye health dietary supplement space, MedOp Inc. knew it was critical that they revamp …

Since the advent of crowdfunding sites like Kickstarter and Crowdfunder, showcasing your entrepreneurial ideas with persuasive clarity has become of …

This past weekend, the Schifino Lee team took home a Gold + Charlie Award  for Best Overall Newspaper Ad for …

As we bid a fond farewell to April, so too do we say goodbye to our spring class of Account …

The Hillsborough County Bar Foundation’s (HCBF) big annual fundraising event is the Law & Liberty Dinner. Each year it features …

As mobile phones increasingly replace laptops and desktops as the go-to device for internet access, search companies like Google are …

National Beer Day

In honor of National Beer Day, let us toast the benefits of liquid inspiration!

Always Deep.

While in a recent meeting discussing the target audience (mothers in the Tampa Bay Area) for a new client it …

In celebration of Tampa Bay Beer Week, a new keg was tapped last week at Schifino Lee. The Patmeister presents …

There are a couple of talented new art and copy slingers at Schifino Lee with an arsenal of creative experience …

Last week I had an opportunity to attend a portion of the Gasparilla Interactive Festival. As I listened to Joanna …

Schifino Lee‘s work for three of our clients was honored with gold and silver trophies from the Davey Awards. These …

Ameriflight, the world’s largest regional air cargo carrier, looked to Schifino Lee to help them develop a clear and consistent …

  Schifino Lee was presented six 2014 MarCom Awards honoring its creative advertising campaigns for Ameriflight, Sweetwater Organic Community Farms, …

Tindale Oliver has provided industry-leading planning, design and engineering to public and private sector clients throughout the United States since …

Schifino Lee was recently presented three Davey Awards honoring its creative advertising campaigns for HOPCO Foodservice Marketing, the Hillsborough County …

What Is In a Name?

Dayton Hudson Corporation became Target and has shown growth in the billions. The Quarrymen became The Beatles and took the …

To scare up ticket sales for ZooBoo, the annual Halloween event at Tampa’s Lowry Park Zoo, Schifino Lee created a …

Original artwork created by Schifino Lee Advertising + Branding is being used to promote the Tampa Museum of Art’s Pavilion …

To ensure our clients get the freshest thinking and highest quality work, we’ve added three outstanding young members to our …

  The Law & Liberty Dinner is an annual fundraising event put on by the Hillsborough County Bar Foundation that …

Summer intern Paige Colloredo provides this entry about her impressions of learning the art of media planning/buying at Schifino Lee. …

We are proud to announce Paola Schifino, Principal and Founder of Schifino Lee Advertising & Branding, will be featured as …

As our client roster continues to expand, so does our creative team. Two new senior level additions bring over 25 …

Les Sabler, famous jazz guitarist, played what will be his last show in Tampa Bay for a while at the …

  It’s been an incredibly busy, exceptionally successful summer here at Schifino Lee. A big part of that is due …

With Florida’s economy on the rise, NorthStar Bank sought to redefine the banking experience for Tampa Bay area businesses. NorthStar …

Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 19th annual WaZoo …

Apple has implemented an indoor proximity system known as iBeacon into the newer generations of their devices.  These tiny, inexpensive, …

You Don’t Know Duck!

For stormwater management, Thirsty Duck provides a radically advanced technology as a solution compared to traditional technology. This new flow …

  Candy Chang, is an artist who believes in the potential to explore the relationship between public space and personal …

A national trend over the past 18 months in the foodservice industry to consolidate regional brokers was causing some unforeseen …

Schifino Lee and Press Marketing helped Marine Towing with the dedication ceremony of its newest tugboat, “Patriot” to the Port of …

Summer intern Malcolm Vieux provides this entry about his thoughts on advertising during the World Cup. The World Cup kicks …

The opening of the new Exchange Marketplace as part of the Affordable Care Act created a game changing opportunity at …

In the world of advertising and marketing, there are as many books on the subject as there are agencies themselves. …

  Today, we are seeing an increasingly “always-on” culture. People are staying connected to avenues of communication, whether that means …

This week, we’re sharing insights on how to create successful email campaigns, using our own emails that were sent to …

M.E. Wilson, “one of the top risk management and insurance agencies in the nation” according to The Independent Agents of …

Music and Marketing

According to the IEG Sponsorship Report, North American-based companies such as Pepsi and Doritos will spend about $1.3 billion this …

Schifino Lee recently launched a new brand and website for P&S Transportation, a leading national flatbed trucking and logistics company. …

Schifino Lee Advertising + Branding is proud to announce that it has been awarded a 2014 Telly Award recognizing  our …

We’d like to introduce you to the two newest members of the Schifino Lee creative team – Kevin Byrd, Senior …

On Thursday night, February 27th, the Schifino Lee team attended the 2014 American Advertising Awards Gala at Ybor City’s famed …

Congratulations to Mary Lee Farrior for being recognized as Citizen of the Year for your incredible work in the community …

The Vein and Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types …

Gary Clark Jr. is called the future of blues for good reason.  The Grammy’s resulted in him making Grammy history. …

The Phoenix House is a drug & alcohol rehabilitation organization with over 120 programs throughout the United States. Although the …

When something disheartening happens to someone close to us, we feel obligated to lend a hand. A strong community has …

Congratulations to our client Tampa Bay Sports Commission for being awarded the 2017 College Football National Championship Game. We are …

We.Love.Good.

With 32 stores, Westshore Pizza is the largest regional pizza chain in Hillsborough and Pinellas. However, they had a branding …

You are a production machine. An expert within Adobe Suite, and believe that God is in the file’s details. Understand …

Tampa’s Lowry Park Zoo tasked Schifino Lee with developing a fun and energetic creative concept for the 27th annual Zoofari …

As a senior at the University of Tampa majoring in Advertising and Public Relations with a focus in Marketing, I …

Schifino Lee is proud to be participating in the American Cancer Society Making Strides Against Breast Cancer walk on Saturday, …

Dan Stevenson / Executive Creative Director “Each and every interaction a brand has with its customers is an opportunity to …

Founded 20 Years Ago Today

Read the letter from Ben and Paola

In our 20 years of business Schifino Lee has never received a letter from a Florida Governor congratulating us on …

In a world covered in steel, Gerdau has built a unique reputation in its industry. Their diverse product range, dedication …

Schifino Lee would like to congratulate four of our branding clients for ranking this year as one of Tampa Bay …

Greater Tampa Chamber of Commerce has received an Award of Excellence in a national competition sponsored by the American Chamber …

Homes by WestBay, an award winning home builder based in Tampa, FL, wanted to refresh their brand to capitalize on …

When it comes to business, client relationships are your most important asset.  Your long term clients know who you are, …

AM820 News, the all-news AM radio station based in Tampa, FL, wanted to build awareness and position the station as …

In celebration of Schifino Lee’s 20 year anniversary we’ve developed a campaign to salute all Unstoppable companies that share our …

The United States is rapidly growing in diversity, and the Hispanic population is the forerunner of this change. In fact, …

We all know viscerally that we prefer color (vs. black & white) and we admire outstanding design (vs. poor design). …

Congratulations to our client Electric Supply Inc. on the ground breaking of their new 35,000-square-foot warehouse addition! Read more

Leslie McCabe-Holm, Chairwoman for The Bank of Tampa’s Women Connected recently announced the appointment of Paola F. Schifino to its …

Dr. Harry Coffman, world renowned author of the Book Good Enough, visited Schifino Lee to spread positive energy and world …

We’re very excited to introduce to you our two newest additions to the Schifino Lee Creative team: Curtis Elliott, Director …

Vigo-Alessi has completely revamped the kitchen on its campus where it operates 325,000 square feet of manufacturing space in seven …

New Name. New Look. New Vision. Merchants Association of Florida, Inc. (MAF) is now Sherloq Solutions. The new name, new …

The Gulf Coast Business Review is more about a vision for business leaders than a rearview look at the business …

Most Americans know the name Tony Little. They associate him with images of Gazelles (not the animal), “You Can Do …

There are over 200 million vehicles on U.S. roads. Every one of them has a battery that eventually must be …

In a survey of 100 major corporations on the S&P 500, companies that ranked high in “corporate culture and candor” …

Vigo Importing launches integrated brand campaign for Alessi Foods. New product design and TV/video shot in Italy. New Alessi interactive …

Pursuing its goal to grow the Alessi brand of food products nationally, Vigo Importing Co. and Schifino Lee partnered together …

Our client Clark & Martino cares about the local community & has recently shown this support through the donation of …

Bing vs. Google

Google may be the dominant web search leader, but how your content is optimized for Bing matters too. ‘I’ll Google …

Working with Schifino Lee on a multi-phase “New Now” facility marketing campaign, the Tampa Bay Sports Commission has been promoting …

Since the introduction of the iPhone, the debate over how to distribute content to customers through mobile devices has centered …

Schifino Lee is very proud and excited to announce the launch of the Alessi campaign! This is an exciting opportunity …

Unearth Some Fun at ZooBoo

ZooBoo at Tampa’s Lowry Park Zoo, the largest family Halloween event in Tampa Bay, kicked off last week with their …

Schifino Lee worked with Tampa’s Lowry Park Zoo to develop this years ZooBoo theme and creative. The creative executions included …

More and more brands are finding interesting and compelling ways to interact with their target audiences in this interactive world. …

Sterling Research Group is one of the industry’s leading full-service market research companies. Sterling’s passion, innovation and customization helps their …

There are approximately 16,000 journalists anticipated in Tampa Bay for the Republican National Convention. That is 4X more than for …

When Schifino Lee gets involved, big things happen. For example, Mental Health Care, Inc. (MHC) recently partnered with Schifino Lee …

Tampa’s Lowry Park Zoo asked Schifino Lee to “brew up” unique concepts and advertising materials for the 17th annual WaZoo Beer …

Knowing it takes a great deal of insight, industry experience, negotiating skills, and creativity to build successful integrated media campaigns, …

Christine Jorgensen provides this entry about her experience as an international intern at Schifino Lee. It takes a lot of …

On June 28th Ben Lee visited University Mall – but not for shopping. Ben had been invited to participate in …

Summer intern Sarah Brandon provides this entry about her experience of learning the craft of copywriting at Schifino Lee. Be …

On April 30th, a 48-foot billboard made of over 120,000 pennies was installed on I-275 at Hillsborough Avenue in Tampa. …

Schifino Lee partnered with Tampa’s Lowry Park Zoo to create collateral materials for the 24th Annual Karamu black tie gala …

Recent ad spending has taken a dip for the social networking behemoth, resulting in a Q1 sales decline of 6% …

With MacDill Air Force Base being located in South Tampa there was no way Schifino Lee could turn down the …

The Greater Tampa Chamber of Commerce brings together the leaders of our area’s most powerful businesses to learn from each …

When a long-established brand like Quaker Oats decides to refresh their logo the advertising world pays attentions. Schifino Lee wanted …

If the right-brain is creative thinking and the left-brain is logical thinking, then Josh St. Aubin is Schifino Lee’s cerebral …

Schifino Lee takes unusual design approach to showcase photography on website To better capture the essence of its photography exhibits …

The Vein & Vascular Institute of Tampa Bay offers complete vein care for all types of patients and all types …

If you build it, they will come. Many people live by this mantra; however the Tampa Bay Sports Commission decided …

Show Your Best Stuff

Being a small company doesn’t mean you need to look like a small thinker. Cary Showalter came to Schifino Lee …

Transforming on-hold to on-brand. When two of the nation’s leaders in the on-hold and in-store marketing industry joined forces, the …

I am very excited to return to Schifino Lee team after an 8-month hiatus at another branding agency. Not only …

Over the past few months, Schifino Lee has been celebrating 1-, 2- and 3-year “anniversaries” with our clients on the …

Schifino Lee brought together Clark & Martino, P.A. and ToyMakers of East Lake to join forces and provide bicycles and …

On the heels of the New Horizon’s branding work, Schifino Lee has also been retained by Tampa’s Lowry Park Zoo …

Wishing you and your loved ones peace, heath, happiness and prosperity in the coming new year.Watch our Schifino Lee Holiday …

AACSB Launches eNEWSLINE Live

In September, AACSB International of Tampa, Florida, introduced eNEWSLINE Live (ENL), a series of live-streaming videos that address global topics …

  When Tampa Bay law firm Clark & Martino, P.A. wanted to make a bold and innovative communications move, they …

Reflecting the impact of a powerful new format and branding, radio station AM 820 News increased its share of listeners …

Launching a powerful new brand at one of its industry’s largest trade shows, Excellence Industries is touting the “power of …

ARMA Global is a rapidly growing company that supports the US Special Operations Command and other elements of the Department …

News radio on the AM side of the dial has been long dominated by loud and angry talk.  Knowing Tampa …

  Veredus, a leading national IT staffing firm, was experiencing strong, positive growth and innovative transformation. They engaged Schifino Lee …