Click to toggle navigation menu.

Strengthening the Pride and Perception of Gerdau Steel

Advertising / Branding / Client News / Digital / Media

Gerdau Steel Proud cover blog

 

While the media often paints a less than stellar picture of the steel manufacturing industry, our client Gerdau Steel (one of the industry’s global leaders) was interested in painting a more positive, and much more accurate, picture. One that touts the 11,000 high-paying jobs Gerdau provides to communities across the U.S. and Canada. Plus highlights their status as one of the top three recyclers in the nation, with a long commitment to sustainability. And most importantly, shows off the genuine pride of their hard-working employees.

So Schifino Lee took on the challenge, with the goal of not only enhancing their brand recognition with the American public, but also getting more talented recruits to join the Gerdau team. The solution is an integrated campaign of outdoor boards, airport signage, and digital banner ads driving to a landing page that lays out the striking numbers behind the economic benefits, sustainability initiatives and social responsibility of the company.

The “Steel Proud” campaign focuses on three key U.S. markets where Gerdau has a particularly vital impact on the communities, with executions featuring local landmarks built from Gerdau steel and actual steelworkers. We’re proud to say that though the campaign just recently debuted, we’ve already received great responses from our clients and the communities.

Facebook
Google+
https://schifinolee.com/strengthening-the-pride-and-perception-of-gerdau-steel-2">
Twitter
LinkedIn

Recent Posts

Design / Digital / Graphic Arts / Misc Fun

How to use the Golden Ratio in web design

Golden Mean
Read More

Agency News / Branding / Design / Florida / Graphic Arts / Tampa Bay Happenings

Designing Tampa Bay’s Super Bowl Host Committee Logo

Tampa Florida 2020 Super Bowl Host Committee Logo
Read More

Advertising / Agency News / Digital / Media / Technology

Fact: referrals are the #1 source for quality lead generation.

Tapp 360 is a cloud-based software created by Schifino Lee to generate referrals and lead generation.
Read More

Recent Posts

Design / Digital / Graphic Arts / Misc Fun

How to use the Golden Ratio in web design

Golden Mean
Read More

Agency News / Branding / Design / Florida / Graphic Arts / Tampa Bay Happenings

Designing Tampa Bay’s Super Bowl Host Committee Logo

Tampa Florida 2020 Super Bowl Host Committee Logo
Read More

Advertising / Agency News / Digital / Media / Technology

Fact: referrals are the #1 source for quality lead generation.

Tapp 360 is a cloud-based software created by Schifino Lee to generate referrals and lead generation.
Read More