Tampa Bay Sports Commission showcases what’s “New Now” at USF Athletics District.

Working with Schifino Lee on a multi-phase “New Now” facility marketing campaign, the Tampa Bay Sports Commission has been promoting the newly renovated USF Athletics District nationwide.

For the Tampa Bay Sports Commission, Schifino Lee produced a new website, print ad and advertorial featuring the nearly $70 million in improvements at the USF Athletics District, including the USF Sun Dome, USF Track & Field Stadium, USF Baseball and Softball Stadiums, USF Soccer Stadium and USF Campus Recreation facilities. If you haven’t experienced the new renovations first-hand, be sure you visit soon. It is amazing!

As part of the USF “New Now” phase, Schifino Lee also created a unique and eye-catching pop-up book that includes a scale model of the USF Sun Dome. This gives event organizers a closer look at the nearly $36 million in renovations. This 3D piece showcases the venue’s details, from the main entrance and seating bowl, to the adjacent Pam and Les Muma Basketball Practice Center.

The USF Athletics District promotion is part of the Tampa Bay Sports Commission’s ongoing “Tampa Bay is New Now” new facility marketing campaign which targets organizers and decision-makers of numerous sporting events.

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