Schifino Lee will implement an integrated marketing campaign for Tampa Museum of Art that includes TV, radio, outdoor, print, digital, and social media platforms. The campaign will strive to build community awareness and social engagement for the museum as the epicenter for creativity, imagination, and fun.
“The campaign uses humor and creativity to convey that Tampa’s art museum is open for everybody,” said Ben Lee, co-founder of Schifino Lee. “We’re very proud to be the selected agency.”
Schifino Lee’s efforts will be the first comprehensive advertising campaign for the Tampa Museum of Art since relocating to its new, award-winning building in 2010. This public outreach effort will be a major initiative under new Executive Director Michael Tomor, who guided the agency selection process.
For more information on the Tampa Museum of Art, visit tamapmuseum.org. Follow Tampa Museum of Art on Facebook and Twitter to see the rollout of the new marketing campaign in 2016.