To scare up ticket sales for ZooBoo, the annual Halloween event at Tampa’s Lowry Park Zoo, Schifino Lee created a frightening new advertising campaign that’s currently running throughout Tampa Bay. Print ads, billboards, digital, collateral materials, radio, and even TV, all feature creepy creatures from ZooBoo’s newest haunt, London Frightmare.
“Each year, we gather as a team with the client and brainstorm innovative ways to up the ante from the year before,” said Dan Stevenson, Executive Creative Director at Schifino Lee. “London Frightmare will be an eerie yet fun campaign to promote this annual event.”
Set in 1800’s London as evil overruns the city, London Frightmare features werewolves, a Jack the Ripper-type character, creepy storefronts, a haunted toy shop, and more. It’s one of six haunted houses at ZooBoo, which is open during select nights in October.
Company Man Studios handled production, graphics and editing of the TV commercial. Sound Asylum provided the audio mix for TV and produced the radio spot. Schifino Lee Art Director (and aspiring actor) Pat Floyd was voice talent and on-screen talent for the broadcast spots.
Watch the final spot here: