August 10, 2011 – (TAMPA, Fla.) – The Wilmer Eye Institute at Johns Hopkins has long been recognized for bringing together ophthalmologists consistently ranked by their peers as among the finest internationally. These doctors are joined by a specially trained and highly experienced team of nurses, technicians and staff cited by patients for their knowledge, responsiveness, and sensitivity. Working together, they have established and refined a flexible approach for delivering state-of-the-art ophthalmic care at The Johns Hopkins Hospital.
The ability to change the way the world sees.
Wilmer graduates have had a wide influence on ophthalmology. More than 100 alumni have become department chairs at academic centers around the world. They have brought with them more than eight decades of remarkable achievements that have literally saved the sight (and lives) of millions of people, a legacy of excellence that continues to this very day.
The ability to change the way the world perceives.
Tampa Bay-based Schifino Lee Advertising + Branding, Inc. has created fresh ideas in all forms of digital and traditional media for businesses such as AT&T, Gerdau, USAmeriBank, Lifestyle Family Fitness, Tampa Museum of Art, Vology, Stellar Partners and PlasmaTherm. The Schifino Lee team also has extensive experience developing innovative marketing for healthcare companies such as Atlantic Imaging, Wellcare Health Plans, Pfizer, Novartis and Reproductive Medicine Group.
Communicating the Wilmer vision.
When the Wilmer Eye Institute decided to communicate their unique brand story to audiences in new ways, it selected Schifino Lee and its creative team led by Evan Brownstein, Chief Creative Officer. The assignment: Take the extraordinary vision and accomplishments of Wilmer and design a brand narrative that resonates with donors, potential donors, patients, potential patients, doctors, medical professionals, the media and all audiences.
“We are honored that The Wilmer Eye Institute at Johns Hopkins chose Schifino Lee for this project,” said Mr. Brownstein. “So many lives have been touched and transformed by Wilmer. By designing a brand narrative that is as innovative as the Wilmer experience, we hope to help Wilmer reach and serve an even bigger audience.”
Ben Lee, Principal and co-founder of Schifino Lee, noted, “More and more healthcare institutions and organizations are realizing that building a brand can be one of the most effective things they do to accomplish their missions.”
Recent examples of this right here in Tampa Bay include:
Moffitt Cancer Center bringing in Joe Hice, the former Chief Marketing Officer of Segway and Director of Corporate Communications for Harley-Davidson Motor Company as Vice President of Public Relations and Marketing;
BayCare Health System naming Stewart Schaffer, former Chief Marketing Officer of Lazydays, as its Chief Marketing Officer;
Johns Hopkins Wilmer Eye Institute engaging Schifino Lee to design and create their brand story.
“Hospitals recognize that they are in the customer service business and are adopting best practices of consumer brands. This is a trend we see growing and strengthening,” Mr. Lee concluded.
About Schifino Lee
Schifino Lee is a full service advertising and branding firm based in Tampa, Florida. The firm’s team has come together from a variety of careers and life experiences to strategize, craft and disseminate fresh ideas and messages in digital and traditional media for regional, national and global companies. These clients include AT&T, Vertical IT, Sims Recycling Solutions, Gerdau, and Wyndham Hotels. The Schifino Lee team also has extensive experience developing innovative marketing for healthcare companies such as WellCare Health Plans, Novartis, Schering Plough and Pfizer. As a full-service marketing and communications provider, Schifino Lee offers a wide range of services including advertising, public relations, interactive and marketing communications consulting. The company was founded in 1993 and currently employs a team of approximately 20 professionals.
About The Wilmer Eye Institute at Johns Hopkins
The Wilmer Eye Institute has long been recognized for bringing together ophthalmologists consistently ranked by their peers as among the finest internationally, with a specially trained and highly experienced team of nurses, technicians and staff cited by patients for their knowledge, responsiveness, and sensitivity. Working together, they have established and refined a flexible approach for delivering state-of-the-art ophthalmic care at The Johns Hopkins Hospital and in seven locations around the state. Toward that end, The Wilmer Eye Institute constructed and opened The Robert H. and Clarice Smith Building and Maurice Bendann Surgical Pavilion in June 2009, creating the most modern ophthalmic surgical facility and vision research center in the world.
