Schifino Lee is very proud and excited to announce the launch of the Alessi campaign! This is an exciting opportunity to help raise the visibility of the Alessi brand.
While Vigo Importing Company has been producing top-quality Italian food products since 1947 and is the country’s No. 1 seller in the balsamic vinegar and breadstick categories, brand awareness is relatively low. The company sees enormous opportunity to grow Alessi’s brand equity and increase market share in several food categories.
Schifino Lee created compelling communications to reach the desired consumer, based on customer research. Alessi and Schifino Lee devoted much time and effort to express the brand assets.
The campaign includes cable TV spots, in-store displays, radio spots, digital advertising, social media and a unique microsite.