In a recent HubSpot survey, it was emphasized that short-form content is the second-most effective trend that marketers are currently leveraging. More than 31% of global marketers currently invest in short-form video content, and 46% of them consider the strategy effective when it comes to performance and engagement. And, in 2022, 89% of global marketers plan to continue investing in it or increase their investment.
While long-form videos can offer depth and large amounts of information about a product, brand, or service to audiences, both B2C and B2B marketers have learned that getting to the point with short-form videos can actually be much more effective. Not only does it take less bandwidth to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in a variety of demographics. This is likely why platforms like TikTok, Instagram Reels, and – in previous years – Snapchat have gained quick growth and marketing interest.