Veredus, a leading national IT staffing firm, was experiencing strong, positive growth and innovative transformation. They engaged Schifino Lee to bottle this energy into a new branding campaign that tells their story in a concise and compelling way.
Schifino Lee delved deeply into Veredus’ business with focus interviews, competitive research and creative strategy development. It was determined that the company’s branding needed to reflect their first-class people, energy and industry knowledge.
The tagline, “Talent To Transform”was recruited to convey this message.
Schifino’s creative team created an updated new logo, graphics and internal marketing campaign to lay the foundation with employees. Afterwards, Schifino Lee created customer-facing marketing materials including print ads, sales collateral and a new website: www.vereduscorp.com.All encompass a consistent look-and-feel and utilize custom photography featuring actual Veredus employees.
The new Veredus websiteenables visitors to submit a job, search for a job by key word and location, and obtain valuable tips for your resume and interview. It identifies the company’s many locations in each geographic region. The site also supplies a wealth of important information including career transforming guides, tips and tools.
“We wanted a website that encompassed our new innovative look and feel as well as: easy navigation, high functionality, and a convenient job search feature,” said David Hull COO of Veredus. “I’m also very appreciative of the consultation and advice we received from Amanda Koenn and the team. They were instrumental in not only getting the website delivered, but in reviewing and integrating our web video content.”