Website, influencer campaigns, email marketing, video, media planning & buying
Alessi Foods
Complete digital overhaul feeds 30% bump in millennial sales for national food brand. Leveraging authenticity to catapult brand awareness in a key demographic.
Challenge:
Alessi’s brand loyalists were overwhelmingly middle-aged at a time when grocery sales, their primary revenue channel, were declining. In order to turn around sales, the brand needed to expand its appeal to a younger generation of foodies while also building their online sales presence.
Solution:
Reposition Alessi as an authentic Italian brand that inspires millennials to create their own traditions. We launched an improved e-commerce store, entered online sales channels (e.g. InstaCart, Shipt), and optimized mobile marketing with an emphasis on video content and social influencers.
Results:
Since the new campaign’s launch in January 2017:
Influencer campaign delivered
21 M
overall impressions
Ongoing social media drove
44 %
of overall web traffic
Grew sales by
30 %
to millennial audience
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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