Social
Alessi Social
Take a beloved high-end Italian food brand, stir in a brand-new target demographic, add a pinch of strategy, a dash of creativity, and enjoy!
<SolutionChallenge:
Long-time client Alessi Foods had built a rabid following of foodies across the country. Less aware of the brand, however, were Gen. Z and Millennials. In order to expand their customer base, Alessi needed a smart, ownable and cost-effective way to reach a younger demographic.
Solution:
Schifino Lee developed a strategy of organic and paid social media content in support of our brand new “Let’s eat” campaign. Each post fit neatly into one of four key messaging buckets that spoke to the demographic: quality, convenience, food inspiration and Alessi heritage. The plan worked, exceeding Alessi’s targets for views, clicks and conversions.
