Take a beloved high-end Italian food brand, stir in a brand-new target demographic, add a pinch of strategy, a dash of creativity, and enjoy!
Long-time client Alessi Foods had built a rabid following of foodies across the country. Less aware of the brand, however, were Gen. Z and Millennials. In order to expand their customer base, Alessi needed a smart, ownable and cost-effective way to reach a younger demographic.
Schifino Lee developed a strategy of organic and paid social media content in support of our brand new “Let’s eat” campaign. Each post fit neatly into one of four key messaging buckets that spoke to the demographic: quality, convenience, food inspiration and Alessi heritage. The plan worked, exceeding Alessi’s targets for views, clicks and conversions.
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.