Branding, website, email marketing


RangeWater is a fully integrated real estate company that develops, acquires and manages high-end apartment communities across the country. They hired Schifino Lee to develop impactful new brands that were every bit as stylish and sophisticated as their properties.


We were tasked with creating a brand for one of their premier new properties: Cadence. RangeWater clients are used to an elevated standard of living. To match their high expectations, our logo and brand story needed to be elegant, distinctive and timeless.


Before starting on design, we researched and studied our target audience. Then, we crafted a detailed story for our brand. Once we had a firm foundation to build upon, our artists went to work, developing a beautiful, purposeful new brand identity that inspired record sales.
Schifino Lee

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