Our brand insights led to a new tagline, “A Relationship Beyond Banking,” that embodies Flagship Bank’s commitment to customers by going above and beyond in ways most bigger banks don’t. In 2021, Schifino Lee created a heartfelt TV commercial, “Apple Pie,” centered around the bank’s ownable and iconic gesture of hand-delivering apple pies to new customers. In 2022, we expanded on this very same tagline and produced yet another TV commercial, “Always Here,” to showcase the bank’s unwavering commitment to its customers by transporting a teller stand to their physical location. Lastly, in 2023, a third TV commercial, “Always There,” reimagined the previous TV spot. The agency decided on a green-screen approach that highlights Flagship Bank’s teller scenes and meaningful customer interactions while using fast-paced time-lapse videos in the background to symbolize customers’ businesses. These three TV campaigns have produced both 30-second and 15-second spots featured on cable, streaming video and social media channels. Take a look!