Video, Media, Social, Campaigns
Flagship Bank
Flagship Bank is a Tampa Bay community bank that focuses on delivering unmatched and exceptional customer service. This multi-branch and beloved community bank assembled the best bankers in the region to offer unprecedented relationship-driven service to local businesses. To communicate this commitment to excellence, Flagship Bank enlisted Schifino Lee to tell its story and help evolve the bank into a regional powerhouse.
Challenge:
Flagship Bank provides a level of extraordinary service you won’t find at any other bank. And while its current customers were all well aware of this fact, the region at large was not. Schifino Lee needed to reach beyond Flagship Bank’s current customer base and create top-of-mind brand awareness as the “go-to” community bank for Tampa Bay businesses.
Solution:
Our brand insights led to a new tagline, “A Relationship Beyond Banking,” that embodies Flagship Bank’s commitment to customers by going above and beyond in ways most bigger banks don’t. In 2021, Schifino Lee created a heartfelt TV commercial, “Apple Pie,” centered around the bank’s ownable and iconic gesture of hand-delivering apple pies to new customers. In 2022, we expanded on this very same tagline and produced yet another TV commercial, “Always Here,” to showcase the bank’s unwavering commitment to its customers by transporting a teller stand to their physical location. Lastly, in 2023, a third TV commercial, “Always There,” reimagined the previous TV spot. The agency decided on a green-screen approach that highlights Flagship Bank’s teller scenes and meaningful customer interactions while using fast-paced time-lapse videos in the background to symbolize customers’ businesses. These three TV campaigns have produced both 30-second and 15-second spots featured on cable, streaming video and social media channels. Take a look!
Video (2021)
Video (2022)
Video (2023)
Results:
2022 Annual Recap
Cable Delivered more than
1.8 M
impressions
OTT Delivered
96 %
VCR & nearly 1M Impressions
Pre-roll video delivered
88 %
VCR, Over 3.3M impressions, & 0.57% CTR
Paid social delivered nearly
1 M
impressions, 0.07% CTR, & 56% VCR
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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