Florida Veterans Support Line (1-844-MyFLVet) is an amazing nonprofit organization that offers military veterans and their loved ones a 24/7 support line. The calls are answered by trained specialists, many who are able to provide emotional support, medical benefits, employment services, legal assistance and other help.
Awareness of these important services was not immediately recognized within the veteran community. The nonprofit’s extensive range of services — plus the fact that many representatives on the other line were fellow veterans — remained underutilized. Florida Veterans Support Line needed help getting the word out.
Schifino Lee stepped in to help raise awareness about Florida Veterans Support Line’s crucial services on a number of fronts. We developed a multi-channel media plan that placed public service announcements on online media, social media, radio, billboards and transit ads. More than 82 million impressions were gained from working with vendors to make use of the PSAs with donated media space and added-value impressions, and an over 300% return on investment. Even more important were all the veterans and their loved ones who were made aware of Florida Veterans Support Line and its mission in serving the people who have so honorably served us.
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