strategy, campaigns, media, video, social
Florida Veterans Support Line
Florida Veterans Support Line (1-844-MyFLVet) is an amazing nonprofit organization that offers military veterans and their loved ones a 24/7 support line. The calls are answered by trained specialists, many who are able to provide emotional support, medical benefits, employment services, legal assistance and other help.
Challenge:
Awareness of these important services was not immediately recognized within the veteran community. The nonprofit’s extensive range of services — plus the fact that many representatives on the other line were fellow veterans — remained underutilized. Florida Veterans Support Line needed help getting the word out.
Solution:
Schifino Lee stepped in to help raise awareness about Florida Veterans Support Line’s crucial services on a number of fronts. We developed a multi-channel media plan that placed public service announcements on online media, social media, radio, billboards and transit ads. More than 82 million impressions were gained from working with vendors to make use of the PSAs with donated media space and added-value impressions, and an over 300% return on investment. Even more important were all the veterans and their loved ones who were made aware of Florida Veterans Support Line and its mission in serving the people who have so honorably served us.
Results:
campaign gained
82 M
overall impressions
Campaign Delivered
300 %
return on investment
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
Privacy Policy | © Schifino Lee | All Rights Reserved
