Rebrand, Integrated Campaign, Marketing Strategy
Grenlec
Energy provider campaign sparks 25% more engagement. Integrated campaign is good for Grenada, boosting public
perception and customer satisfaction. To introduce the new concept to the people of Grenada, Schifino Lee deployed a fresh mix of broad-based advertising, e-marketing, social media, and other tactics.
Challenge:
While reliable and well-run, Grenlec’s brand projected an outdated and industrial image. Consumer education was leading citizens to blame the utility for high costs. Simultaneously, there was a seismic push for growth in renewable energy.
Solution:
We repositioned the brand as youthful, vibrant, and forward-thinking via a consumer awareness campaign. We also implemented an educational content marketing campaign to key stakeholders and influencers.
Results:
Since our awareness and education campaigns for Grenlec launched:
Increase of
34 %
in consumer price satisfaction
Support increased
31 %
for Grenlec initiatives
Awareness increased
25 %
for community activities
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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