Rebrand, Integrated Campaign, Marketing Strategy


Energy provider campaign sparks 25% more engagement. Integrated campaign is good for Grenada, boosting public perception and customer satisfaction. To introduce the new concept to the people of Grenada, Schifino Lee deployed a fresh mix of broad-based advertising, e-marketing, social media, and other tactics.


While reliable and well-run, Grenlec’s brand projected an outdated and industrial image. Consumer education was leading citizens to blame the utility for high costs. Simultaneously, there was a seismic push for growth in renewable energy.


We repositioned the brand as youthful, vibrant, and forward-thinking via a consumer awareness campaign. We also implemented an educational content marketing campaign to key stakeholders and influencers.
Grenlec Poster Design
Grenlec Energy Outdoor Campaign Schifino Lee Tampa Florida
Grenlec Energy Website Design and Mobile Marketing Grenlec Energy Outdoor Campaign Schifino Lee Tampa Florida


Since our awareness and education campaigns for Grenlec launched:
Increase of
34 %
in consumer price satisfaction
Support increased
31 %

for Grenlec initiatives

Awareness increased
25 %
for community activities
Schifino Lee

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