Video content creation, media planning & buying

Label Swap

Label Swap is more than just a new store—it’s a new, paradigm shifting shopping experience. Introducing ‘Upscale Resale’, the haute new way to shop for designer fashions.


In a saturated thrift-store/retail industry, Label Swap, a Tampa-based high-end resale retail store, needed people to know who they were, what they did, and drive people to the store. They needed a compelling message and an eye-catching video that would break through the noise and reach the right people through the right channels.


Through a deep-dive discovery process, we were able to better understand Label Swap’s brand and create a message that clearly explains who they are and what they do. Through competitor research, we were able to identify what was in the market and concept a video idea that broke the mold. With audience research, we were able to develop a media plan that reached the right people.
Schifino Lee

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