Video content creation, media planning & buying
Label Swap
Label Swap is more than just a new store—it’s a new, paradigm shifting shopping experience. Introducing ‘Upscale Resale’, the haute new way to shop for designer fashions.
Challenge:
In a saturated thrift-store/retail industry, Label Swap, a Tampa-based high-end resale retail store, needed people to know who they were, what they did, and drive people to the store. They needed a compelling message and an eye-catching video that would break through the noise and reach the right people through the right channels.
Solution:
Through a deep-dive discovery process, we were able to better understand Label Swap’s brand and create a message that clearly explains who they are and what they do. Through competitor research, we were able to identify what was in the market and concept a video idea that broke the mold. With audience research, we were able to develop a media plan that reached the right people.
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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