RangeWater is a fully integrated real estate company that develops, acquires and manages high-end apartment communities across the country. They hired Schifino Lee to develop impactful new brands that were every bit as stylish and sophisticated as their properties.


After branding phase 1 of the Grand Cypress project (Sage), Schifino Lee was tasked with branding the sister community of Lantana in a way that would stand out from the crowd and complement Sage’s elegant look and feel. To match the vibrant look of Florida’s native Lantana plant and meet high expectations of potential buyers, we knew both our logo and brand story had to be sleek, modern and vibrant.


Before starting on design, we researched and studied our target audience of potential renters in North Tampa. Then, we crafted a detailed story for our brand. Once we had a firm foundation to build upon, our artists went to work, developing a beautiful, purposeful new brand identity showcasing life in full bloom at Lantana.
Lantana Website
Lan Sec Logo
Lanta Tote
Lantana Pattern
Lanta Photography
Schifino Lee

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