BRANDING
Lantana
RangeWater is a fully integrated real estate company that develops, acquires and manages high-end apartment communities across the country. They hired Schifino Lee to develop impactful new brands that were every bit as stylish and sophisticated as their properties.
Challenge:
After branding phase 1 of the Grand Cypress project (Sage), Schifino Lee was tasked with branding the sister community of Lantana in a way that would stand out from the crowd and complement Sage’s elegant look and feel. To match the vibrant look of Florida’s native Lantana plant and meet high expectations of potential buyers, we knew both our logo and brand story had to be sleek, modern and vibrant.
Solution:
Before starting on design, we researched and studied our target audience of potential renters in North Tampa. Then, we crafted a detailed story for our brand. Once we had a firm foundation to build upon, our artists went to work, developing a beautiful, purposeful new brand identity showcasing life in full bloom at Lantana.
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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