Campaigns, Media, Digital, Social
MaintenX
As one of the largest national facility maintenance and repair companies in the U.S., MaintenX has been expertly serving multi-location retail stores, restaurant chains, and Fortune 500 companies nationwide for over 40 years. With expertise in HVAC/R, plumbing, electrical, roofing, general contractor/repair, and emergency services, MaintenX is well-equipped to handle a wide range of maintenance needs.
Challenge:
In the new, highly competitive job market that emerged after the end of the pandemic, MaintenX faced a challenge with finding worthy job candidates as a result of a demanding hiring process that overburdened both candidates and recruiters. Traditional methods like job boards failed to attract enough applications to be able to fill the roles. After MaintenX acquired a key competitor and needed to move its job hiring into overdrive, it turned to Schifino Lee to help accelerate its efforts to fill a number of new required positions in states ranging from North Carolina to Florida.
Solution:
To increase the visibility of MaintenX’s career opportunities and draw more quality candidates to apply, Schifino Lee created a multi-pronged brand awareness campaign. It encompassed a range of channels with content including audio streaming ads, billboard ads, search-enging marketing campaigns, display ads, and social media ads. The campaign drove a huge spike in visibility, garnering over five million impressions and 8,585 clicks to MaintenX’s careers page, and succeeded in achieving a remarkable click-through rate of 8.73%, surpassing the industry average of 6.41%. What’s more, the streaming audio ads achieved a listening completion rate of 95.59%, which also exceeded industry standards.
OOH Media Placement, Streaming Audio
Digital display ads
Digital display ads (English/Spanglish)
Results:
Delivered more than
5 M
impressions
Directed More Than
8.5 K
clicks
To the career website page
Generated a high CTR of
8.73 %
Compared to 6.41% industry avrg.
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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