RangeWater is a fully integrated real estate company that develops, acquires and manages high-end apartment communities across the country. They hired Schifino Lee to develop impactful new brands that were every bit as stylish and sophisticated as their properties.


There’s nothing we love more than creating a brand from scratch. And with Sage, RangeWater’s latest high-end development, that’s just what we got to do. To match the sky-high expectations of potential buyers, we knew both our logo and brand story had to be smart, elegant and timeless.


Before starting on design, we researched and studied our target audience. Then, we crafted a detailed story for our brand. Once we had a firm foundation to build upon, our artists went to work, developing a beautiful, purposeful new brand identity.
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