BRANDING

Sage

RangeWater is a fully integrated real estate company that develops, acquires and manages high-end apartment communities across the country. They hired Schifino Lee to develop impactful new brands that were every bit as stylish and sophisticated as their properties.

Challenge:

There’s nothing we love more than creating a brand from scratch. And with Sage, RangeWater’s latest high-end development, that’s just what we got to do. To match the sky-high expectations of potential buyers, we knew both our logo and brand story had to be smart, elegant and timeless.

Solution:

Before starting on design, we researched and studied our target audience. Then, we crafted a detailed story for our brand. Once we had a firm foundation to build upon, our artists went to work, developing a beautiful, purposeful new brand identity.
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