Branding, media planning & buying, outdoor, promotional in-store, broadcast tv

Salem's Fresh Eats

Restaurant rebrand serves up 12% more revenue. Using clever, integrated campaigns to stand out in a saturated QSR segment.
Salem's Fresh Eats TV Commercial Restaurant Industry Branding Schifino Lee Tampa Florida


The Salem’s Gyros & More franchise had reached a crossroads: their branding no longer represented their values, and it failed to clearly communicate their competitive advantages. The management team was eager to evolve their quick service restaurant (QSR), reach new customers and ramp up sales for 15 locations.


We began our journey by updating Salem’s logo and brand name. “Gyros & More” had been the restaurant’s descriptor for many years— but gyros weren’t even one of their top-sellers. Inspired by their fresh, hormone and antibiotic-free options, we rebranded the franchise as “Salem’s Fresh Eats.”
New Logo and Branding Salem's Fresh Eats Schifino Lee Tampa Florida
Salem's in-store posters Schifino Lee Tampa, Florida
Out Door
Salem's Fresh Eats In-Store Poster Schifino Lee Tampa Florida


Since launching in February 2018, the new campaign has:
12 %

in revenue

45 M

media impressions

90 %
of Tampa Bay residents
Schifino Lee

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