influencer campaign, outdoor campaign, signage, video
Tampa Museum
of Art
Artful campaign delivers 64% boost in attendance year over year. Growing Tampa Museum of Art’s audience beyond the arts community.
Challenge:
Already beloved by local art enthusiasts, the Tampa Museum of Art wanted to become an inspiring, go-to destination for the entire community. But with only 5% of the public predisposed to attending an art exhibition, the Museum needed an agency to help make the other 95% aware of what they’re missing.
Solution:
To reposition the Tampa Museum as the nexus of creativity and imagination for everyone in our community, Schifino Lee created a new campaign that seeks to change public perceptions, giving them a reason to experience something new, spark great conversations, and create life-long memories in an unexpected place.
Results:
In 2018 the campaign has:
Delivered more than
44 M
impressions
Increased social audience by
1844 %
among Bay Area residents
Increased attendance by
64 %
year over year
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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