influencer campaign, outdoor campaign, signage, video

Tampa Museum
of Art

Artful campaign delivers 64% boost in attendance year over year. Growing Tampa Museum of Art’s audience beyond the arts community.
Tampa Museum of Art Branding and Advertising

Challenge:

Already beloved by local art enthusiasts, the Tampa Museum of Art wanted to become an inspiring, go-to destination for the entire community. But with only 5% of the public predisposed to attending an art exhibition, the Museum needed an agency to help make the other 95% aware of what they’re missing.

Solution:

To reposition the Tampa Museum as the nexus of creativity and imagination for everyone in our community, Schifino Lee created a new campaign that seeks to change public perceptions, giving them a reason to experience something new, spark great conversations, and create life-long memories in an unexpected place.
Tampa Museum of Art Exhibit posters
Tampa Museum of Art-Outdoor Billboard
Tampa Museum of Art-Outdoor Billboard
Tampa Museum of Art-Outdoor Billboard

Results:

In 2018 the campaign has:

Delivered more than
44 M

impressions

Increased social audience by
1844 %
among Bay Area residents
Increased attendance by
64 %
year over year
Schifino Lee

Hey! We noticed you noticing us.

How about we get to know each other a bit better…
What Brought You Here?
Can we send you super cool emails of relevant topics to your business and the occasional check in?