Peoples Gas enlisted Schifino Lee to craft an overarching theme and compelling new energy conservation campaign to generate awareness for natural gas and the significant rebates available for their residential customers throughout the state of Florida.
With eco challenges surrounding fossil fuels, we needed to create an emotionally driven campaign to negate any negative perceptions and bring out the positive attributes of using natural gas appliances, specifically its convenience, resilience and monetary efficiencies.
Schifino Lee created the umbrella theme “Love your Home” rooted in the idea that when you love your home and use natural gas, your home loves you back even more. Our creative team collaborated with a top tier director to concept an anthem TV commercial and series of videos. Through beautifully directed imagery, we captured authentic human interactions and little moments showing how important our homes are to us. And, we showed customers that when they upgrade or switch to natural gas appliances, they would be rewarded with a better home experience and savings. Our campaign also extended into radio and digital display mediums.
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.