Campaign, Video, digital, radio, outdoor

Peoples Gas Energy Conservation Campaign

Peoples Gas enlisted Schifino Lee to craft an overarching theme and compelling new energy conservation campaign to generate awareness for natural gas and the significant rebates available for their residential customers throughout the state of Florida.
Peoples Gas Love Your Home Campaign


With eco challenges surrounding fossil fuels, we needed to create an emotionally driven campaign to negate any negative perceptions and bring out the positive attributes of using natural gas appliances, specifically its convenience, resilience and monetary efficiencies.


Schifino Lee created the umbrella theme “Love your Home” rooted in the idea that when you love your home and use natural gas, your home loves you back even more. Our creative team collaborated with a top tier director to concept an anthem TV commercial and series of videos. Through beautifully directed imagery, we captured authentic human interactions and little moments showing how important our homes are to us. And, we showed customers that when they upgrade or switch to natural gas appliances, they would be rewarded with a better home experience and savings. Our campaign also extended into radio and digital display mediums.

TV/Streaming Video

Customer Collateral

Gators Cookbook Ad
Customer Bill Ad


Love Your Home OOH

Digital banner ads


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