Programmatic, mobile geofencing, media planning & buying

WellCare

The prescription for growing to over 5.5 million members. Brilliant media strategies are just what a national managed healthcare plan provider needed.

Schifino Lee placed millions of media dollars nationally.

WellCare

Challenge:

In an incredibly competitive healthcare segment with bigger national spenders, WellCare needed highly effective media strategies and advertising campaigns that could capture and convert their Medicare and Medicaid demographic.

Solution:

In addition to years of traditional media planning and buying television and outdoor across key markets, Schifino Lee implemented WellCare’s first digital campaign of programmatic display ads, mobile geo-fencing ads, paid social media, pre-roll videos, and Pandora.
ProgrammaticDisplay+MobileGeofencing

20

states

5.5M

members

50

designated market areas

40%

savings in media costs

Wellcare billboard

Results:

Since we’ve been WellCare’s media and creative partner:
Increased revenue to more than
20 B
dollars (from $600 million)
Grew membership to
5 M+
(from 300,000)
Hugely successful
15 YR
year relationship
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