Programmatic, mobile geofencing, media planning & buying
WellCare
The prescription for growing to over 5.5 million members. Brilliant media strategies are just what a national managed healthcare plan provider needed.
Schifino Lee placed millions of media dollars nationally.
Challenge:
In an incredibly competitive healthcare segment with bigger national spenders, WellCare needed highly effective media strategies and advertising campaigns that could capture and convert their Medicare and Medicaid demographic.
Solution:
In addition to years of traditional media planning and buying television and outdoor across key markets, Schifino Lee implemented WellCare’s first digital campaign of programmatic display ads, mobile geo-fencing ads, paid social media, pre-roll videos, and Pandora.
20
states
5.5M
members
50
designated market areas
40%
savings in media costs
Results:
Since we’ve been WellCare’s media and creative partner:
Increased revenue to more than
20 B
dollars (from $600 million)
Grew membership to
5 M+
(from 300,000)
Hugely successful
15 YR
year relationship
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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