Media Planning & Buying, Mobile Geofencing

World of Beer

Targeted campaign brews 17% rise in same-store sales. Highly targeted digital media placement leads to highly effective outcome.
World of Beer media buy


World of Beer excels at serving up craft beer to patrons, but they needed help driving more foot traffic to their 40+ locations around the country and more qualified leads to their designated landing page.


We implemented a highly targeted digital geo-fencing campaign on mobile devices (with a dynamic radius around WOB locations). This included a foot traffic study with responses via GPS enabled devices. Schifino Lee’s media team also monitored and optimized the digital campaign toward the creative units that generated the strongest number of store visits.
World of Beer Geofencing Ads


Incremental visits


Cost per incremental visit

World of Beer Retargeting ads
World of Beer Facebook Ad


Since we’ve been handling World Of Beer’s media:


14 %
store traffic
17 %
same store sales


20 M+
media impressions
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