Media Planning & Buying, Mobile Geofencing
World of Beer
Targeted campaign brews 17% rise in same-store sales. Highly targeted digital media placement leads to highly effective outcome.
Challenge:
World of Beer excels at serving up craft beer to patrons, but they needed help driving more foot traffic to their 40+ locations around the country and more qualified leads to their designated landing page.
Solution:
We implemented a highly targeted digital geo-fencing campaign on mobile devices (with a dynamic radius around WOB locations). This included a foot traffic study with responses via GPS enabled devices. Schifino Lee’s media team also monitored and optimized the digital campaign toward the creative units that generated the strongest number of store visits.
2,883
Incremental visits
$14.78
Cost per incremental visit
Results:
Since we’ve been handling World Of Beer’s media:
Increased
14 %
store traffic
Increased
17 %
same store sales
Served
20 M+
media impressions
Looking for Tampa’s best advertising agency for strategic, integrated campaigns that transform and build regional and national brands? How about the best agency for highly efficient media planning and buying, plus highly effective social media strategies? You’ve come to the right place. For nearly 30 years, Schifino Lee Advertising + Branding has brought innovative marketing solutions and profitable results to big-name consumer and B2B companies.
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